Roc Nation May Be Up For Grabs In 2018


In 2008, Jay-Z signed a 10 year deal with Live Nation for $150 million. Next year will be the end of the contract period and opens up Roc Nation the be bought outright by either side. Sources are saying that Live Nation would like to keep a touring deal with Jay-Z but that they won’t be picking up the recorded music business side again. With Desiree and Jay-Z meeting with the CEO of Universal Music Group. UMG already has other deals with Jay-Z and sources say that they do have interest in being more involved with Jay-Z. But they also say that there have not been any discussions about Roc Nation.  More to read on

Desiree Perez is the top executive of Roc Nation. She has worked closely with Jay-Z for nearly 20 years. It is her experience as well as her skills, that has qualified her for such a high position. When it comes to numbers, you can’t ask for better crunching. She has also proven to be a tough, fierce negotiator. Not to mention she draws experience from a history that no one in the industry can go up against. Check this on

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Desiree Perez has been involved with many high profile deals. She had a hand in the Beyoncé Formation stadium. She also played a part in the Rihanna Samsung deal. She has proven her self time and again, becoming part of the collective that runs the entire operation of Roc Nation. She is also known for producing On the Run Tour: Beyonce and Jay Z in 2014, as well as Change: The LifeParticle Effect in 2014. Refer to for more reading.

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Desiree Perez


Most people know the rapper and entrepreneur, Jay Z, and his famous wife Beyoncé. They are one of the most powerful celebrity couple in the world. Over the years, Jay Z has built an empire with Roc Nation and one of the names behind the scenes is Desiree Perez. She has over 20 years of experience in the music industry and Jay Z has put her in charge of Tidal.

Tidal is a monthly subscription music streaming service and app. It combines audio and music videos celebrating the culture of music. Tidal offers livestreams for concerts, ticket giveaways and other exciting live events. Jay Z is banking that Desiree Perez will help make Tidal one of the leading streaming service in the world, check this on  Since Tidal is a fairly new service and has only been around 2 years, it is a big underdog in this very competitive industry and there is much work to be done in terms of marketing. Since many people are still not familiar with this service and app, the word needs to get out and that is something Desiree specializes in. Additional article on

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She negotiated the Beyoncé Formation stadium tour and had a strong influence in the Rihanna Samsung deal. Desiree is a strong negotiator and a business woman who knows how to maximize profits, check this on Since she has headed Tidal, more and more people are signing up and the growth continues to trend up. With artists like Rihanna and Kanye West backing Tidal, this streaming service and app is here to stay, and Desiree Perez shows no signs of slowing down anytime soon.

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Cassio Audi Evolves From Drummer To Financial Expert


In general, we tend to look at our financial leaders as being rather staid and dull figures who we believe spend their entire lives exploring the stock markets seeking out the next profitable investment to be made. One Brazilian financial expert, Cassio Audi, is proving financial experts can have their own personal history that can take in all kinds of success and interests across many different areas; in his teenage years, Cassio Audi was well known as the drummer with legendary Brazilian heavy metal band, Viper.

Formed in 1985 by the brothers Yves and Pit Passarell and Felipe Machad, the rise of Viper in the burgeoning heavy metal scene in South America, Viper would become one of the first home grown groups to follow in the footsteps of the British heavy metal bands who had brought this popular genre to the attention of the Brazilian public. Viper added Cassio Audi to their lineup along with Andre Motas and set out to become one of the iconic bands in the heavy metal community around the world.

Over the course of his four years with Viper, Cassio Audi was praised for the skill and musicianship he portrayed as a drummer who could create different sounds as needed for the style of song being played. Audi appeared on two demo recordings with Viper before playing drums on the legendary studio debut of Viper, “Soldiers of Sunrise”.

As he grew into adulthood with Viper, Cassio Audi was one of a number of members of the original lineup of the band who made the decision to return to their studies to begin careers outside the music industry; Cassio Audi is now known in Brazil as a leading financial expert who has proven his ability to find profits in a range of different areas of the financial markets in even the most difficult times for the global economy.