How Desiree Perez Helped Jay-Z Save Tidal from Imminent Collapse


Tidal, the music streaming app, recently made a big announcement. Tidal informed its members that exclusive and brand-new content was now available for their streaming pleasure and entertainment. As it stands, Apple’s iTunes followed closely by Spotify are the biggest opponents of Jay-Z’s business. Jay-Z owes a ton of gratitude to the main person who made it possible for Tidal to turn into a powerful entity; she’s called Desiree Perez. Mrs. Perez practically runs Tidal.

Top Management of Tidal Quits

A while back, Tidal Inc. was unfortunate to lose over half of its entire top management team. Jay-Z must have spent sleepless nights worried that his startup would eventually have to wind up its operation and quietly slip into obscurity. After all, that’s the recurring trend witnessed in the cycles of so many startup ventures and ideas.   Check on for additional reading.

Overcoming Challenges

Desiree Perez stayed on and she continued working her magic. Desiree and Shawn Carter have devoted their time and energy to find out what the consumers really want and need. Of course, as is to be expected, the team, has run into quite a vast number of challenges and obstacles to get where they are. The latter only made them stronger, and better.

Life of Pablo Exclusive

Jay-Z and Desiree have exploited and taken full advantage of the networks they’ve built over the years. The unprecedented success of Tidal has a lot to do with the award-winning artists who are in Jay-Z’s stable and recording company, Roc Nation. Global artists like Rihanna, Beyoncé, Kanye West, and T.I have already released their full albums on this particular portal, exclusively.  Related article on   Combined, these stars have a fan-base running into the millions of people. Tidal, as a company, hopes to turn into loyal customers, moving forward.

About Desiree Perez

Desiree is a well-known celebrity personality having spent close to 30 years working as a producer and a promoter. She’s married to the present Director of Roc Nation Sports, Juan “OG” Perez. Mrs. Perez is a brilliant negotiator who always succeeds in getting her clients the best possible deal. For instance, she helped Rihanna score a six-figure advertising contract with the smartphone giant manufacturer, Samsung.

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Karl Heideck, Litigator At Law

Karl Heideck

Karl Heideck

Litigation is one of the most popular and sought after fields in law. Litigators are summed up as lawyers who represent the defendant and the plaintiff during trail. They first start off with a huge amount of research and writing until they gradually make their way up to full on litigation. To become a litigator one must have four years of undergraduate coursework, along with three years of law school to possess their Juris Doctor Degree. Finally, they must pass all state and bar exams.

Karl Heideck is a practicing litigator based in the Philadelphia area. Karl Heideck is associated with Pepper Hamilton LLP Jenkintown Law Firms. He has been licensed for eight years. Also, Karl Heideck does not carry Professionally Liability Insurance because he does not have any private clients so malpractice lawsuits cannot be filed.

Karl Heideck specializes in risk management and compliance practices. He is also skilled in legal writing, commercial litigation, legal research and employment law along with many other things. He graduated from Temple University Beasley School of Law with his Juris Doctor Law. Before that he attended Swarthmore College earning his Bachelors in Arts, English Language, and Literature/Letters while also graduating with honors.

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How White Shark Media emerged to be a Leading Digital Marketing Agency in North America



White Shark Media is an established digital marketing agency. The company has been praised severally for delivering online marketing solutions based on demands of its clients. The solutions usually target medium-sized as well as small businesses. Gary Garth heads White Shark Media as the CEO. The company is also one of the rapidly growing digital agencies within the Northern American region. This advancement is attributed to the company’s search marketing campaigns.


White Shark Media has overseen the growth of many American companies. These companies use the digital agency’s proprietary marketing tools as well online marketing approaches. Gary Garth ensures that the company tracks the marketing efforts of clients in detail. The company’s employees use proprietary reporting software and Google Analytics integration to track the marketing efforts. They also use competitive intelligence and keyword-level call tracking in the process.



In 2011, a digital agency was founded to focus on delivering world-class marketing solutions to clients. Three Danish entrepreneurs, who are the brains behind the company, decided to name it White Shark Media. The entrepreneurs have extensive experience in offline and online marketing. They targeted the emerging SMB market that serves US citizens and Latin Americans. Their innovation was focused on providing clients with outstanding services. White Shark Media’s offices are usually open from 8:30 A.M to 6:30 P.M during the official working days.


The founders structured White Shark Media to cover both domestic and offshore presence. They also enlisted the help of experienced marketing experts who currently serve as the company’s professional team. White Shark is among the 29 digital agencies that are premier SMB partners of Google AdWords within the United States. The company comprises of more than 150 employees in three different countries. Its services cover Bing Ads, Google Analytics, Display Advertising and AdWords search.


Google and Microsoft Affiliation


In 2012, White Shark Media was invited to the Google headquarters. During the meeting, White Shark Media was assigned a support team to monitor the agency’s growth as well as clients’ needs. The agency was awarded a Premier SMB Partnership in 2014. White Shark Media also partnered with Microsoft. The partnership focused on developing Microsoft’s Bing Ads Authorized Reseller program.


About the Premier Partner Program


The Premier Partner Program covers few digital marketing agencies. The agencies must also meet training and eligibility requirements set by Google. The program allows clients to benefit from the AdWords expertise of the selected agencies. It targets medium-sized and small businesses that lack the resources for handling advertising campaigns. White Shark Media has amassed over $35 million in revenue. It has also managed over 39,000 ads and sent over 300,000 reports. The company’s professional team has responded to 88 emails. Over 69 AdWords certified individuals work with the firm.