Alex Pall of the Chainsmokers Opens Up About the Band’s Future

Standard

Born and raised in New York City, Alex Pall is a member of The Chainsmokers. He along with his partner, Andrew Taggart earned much of the fame from the group. They together released various popular singles and album for which they received various prestigious awards including Grammy Awards. Pall earned a good amount of net worth from the sales of their album and singles.

 

When Alex Pall met Andrew Taggert and formed The Chainsmokers in 2012, the pair of DJ/Producers started releasing music that enlisted the use of other singers to perform on their songs. This is nothing new for DJ artists, who usually craft the music and then find other collaborators to provide the vocal element. That all changed in July of 2016 with the release of their single “Closer” which featured Taggert on vocals along with pop star Halsey. This was the event that turned the group from faceless studio producers into stars in their own right, and they opened up to Interview Magazine in May 2016 to talk about this.

 

The band started when Pall, then a NYC DJ, was introduced to Taggart by their manager. They instantly bonded over a love of music and an ambitious drive to succeed. They would work together every day all day in the studio making music together.

 

Singles and EPs followed as the group slowly built their following. But with their debut studio LP, the group wanted to break ground and do something unique. Instead of doing what every other DJ group does by compiling a hodgepodge of disjointed music and including a few singles that have nothing to do with each other, they decided to create their own sound by writing their own lyrics and singing on their own songs. (Watch: The Chainsmokers New Song Video)

 

Through their social media accounts the band keeps track of their growing fanbase which is getting more and more international. Boasting fans from as far off as the Philippines and South Africa, the group sees many of their fans in the 16 to 25 demographics.

 

With the group’s growing popularity, the next step is to up their live show game. When they first started out it was a very minimal live show, but now it’s becoming more and more of an elaborate production. Go To This Page to learn more.

 

Evolving as a group is the key to their longevity. As Pall put it: “It’s all about being on the forefront of pushing new boundaries and giving people new experiences.”

CREATIVE ENGINEERING WITH CLAYTON HUTSON

Standard

Clayton Hutson is a live sound engineer and production manager. He describes his work in music production as an existent art with many diverse aspects to it. Hutson has great experience in the world of production management and has been part of many iconic live shows. He provides knowledge in the fields of production design, production management, rigging, monitor engineering, logistics and stage management. Learn more: https://medium.com/@claytonhutson49

Hutson swears by the motto that tools determine performance. He has been a long time user of DiGiCo products, a British company that manufactures digital consoles targeted for live audio mixes. In 2011, Hutson played different professional roles when he was out on tour with Aaron Lewis. During the much anticipated Town Line tour, Hutson used DiGiCo’s SD11 for FOH (Front Of House) and monitor needs. The tour, which was Aaron’s first EP, went on to be a great success all thanks to the compact 19-inch SD11 tabletop mixer. Hutson described it as a very convenient console that is easily portable and can be programmed and refigured to meet any show’s needs.

He has also used the SD7 on several live arenas. Most recently, Clay used the SD7 to access a variety of dynamic effects as he worked with Maxwell on a co-bill tour with soul/ R&B singer-songwriter Jill Scott. He handled the tour with Jim Roach. He entrusted the SD7, which is the flagship of DiGiCo consoles, in handling the large amounts of inputs and outputs throughout the show. The tour went on well as Hutson continued to offer the quality he is well-renown for.

Hutson was also privileged to use the very first D5 in managing Marilyn Manson’s vocals during their 2001 live show. He has also used the SD8 in several other music gigs and continues to aim at perfection, however, small the show is. Clay is a believer in good sound and while giving music mixing guidelines said that “You can’t always make it sound the way you want it to, you have to work with what you’re given”. His work with high profile artists like Kelly Clarkson, Guns N’ Roses, and Pink continues to shape his promising career in the music industry.

 

TheRealReal Is Expanding Its Presence By Opening Up New Brick And Mortar Locations

Standard

The RealReal is a luxury consignor that has decided to invest in more retail store locations after its launching of a New York-based brick-and-mortar store. Allison Somer, the director of marketing for The RealReal termed 2018 the year of the pop-up for the company and commented on the fact that stores help to make online brands more legitimate. The idea for The RealReal is to test new markets with new stores, and part of the reason for the decision is the fact that average brick and mortar store orders are much larger than online orders. The RealReal also had some success with two pop-up stores that it launched in San Francisco in November, and since they opened the stores, online purchases have increased in the San Francisco area five-fold. This has encouraged the company to open a Las Vegas location as well as more to come in 2018.

The RealReal’s website currently has 7 million members that are located all over the globe, but the company has expressed that its real challenge comes from trying to introduce itself to customers who are not aware of its model. Allison Somer revealed that many of the new sellers that come to The RealReal have never consigned before, and she also expressed the fact that the new brick and mortar locations have encouraged more people to give consignment a try. The company has plans to continue expanding its reach through its online properties and its rolling out of more pop-up stores.

The RealReal is a San Francisco company that has been around for six years that offers its customers a platform for finding high-end, authentic items that are up for resale. The company has been supported with $50 million in funding that came from Great Hill Partners, which is a private equity firm. With over 800 employees, the company is focusing its efforts more on its branding and has opened offices in Washington D.C., New York, L.A., Chicago, and, of course, San Francisco where it is headquartered. The company has decided to move into the retail store sector, as well, and opened its first one in New York.