GPB Global Resources Cares About the Environment & the People Within it

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There are many articles on GPB Global Resources B.V., thatshow their continued efforts to extract oils and products from other countries, and show their dedication to the countries and communities that allow them to dig there.

Extractive Trends in Africa with Boris Ivanov and GPB Global Resources B.V. – Article

The premise of this article is that while many African countries don’t have laws for crude oil extraction, and that most of the time, many oil companies get stuck in a legal fight with the countries government about their oil drilling regulations, GPB Global Resources headed by the former diplomat Boris Ivanov has barely any trouble getting company into these areas. He has his laws, rules, regulations, and other factors that go above and beyond what is expected of oil companies. This includes standard and safer oil drilling practices as well as helping the community and country that they are drilling in. The help they provide for the countries and communities are power plants, build roads, water systems, and community enrichment projects like schools and health centers. Boris Ivanov realizes that global trends see a decline in oil usage, and helps create projects that will build or create products that use oil so they remain relevant, and to prove that oil products can also be eco-friendly.

Ethiopia Planted Over 350 Million Trees in a Day With Help from GPB Global Resources B.V.

This article is all about how Ethiopia shattered the previous tree-planting record in a single day held by India at just 50 million, and with the help of GPB Global Resources, who paid for some of the trees and costs to plant them, planted 350 million trees in a single 12 hour day. This is just one of the examples that GPB helps the countries they drill in. They entered into a contract happily with Ethiopian Prime Minister Abiy Ahmed that allowed them to dig for petroleum products as long as they helped the communities. They then sat down, and came to 5 massive problems that were feasible to fix including; access to water, food security, medical equipment and training, schools and education, and general community issues. When GPB started with this community help they went above and beyond for them and started creating new ways to help the other needs that Ethiopia had as well.

For details: www.owler.com/company/gpb-gr

Steve Lesnard Builds Cutting-Edge Campaign for New North Face Line

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As a venerable company with a 50-year history, The North Face is determined to present an image not as a decades-old brand with an established and “comfortable” reputation – but as a company that’s on the cutting edge of delivering state-of-the-art outdoor clothing products. The North Face wants to drive a new standard for the next generation of consumers. The firm recently rolled out its marketing campaign for FUTURLIGHT. It’s jackets, bibs and vests constructed with nanofiber technology. Nano-spinning holds potential as a historic game-changer to disrupt the status quo. It can shift the paradigm for what people expect from the performance of outdoor clothing and gear. The North Face’s new head of marketing, Steve Lesnard is running with FUTURELIGHT to create a campaign around this unparalleled product to bolster the image of his company’s brand.

A tagline developed for FUTURLIGHT by Lesnard and his team says it all: “Defy the past; wear the future.” Steve Lesnard said the campaign leveraging FUTURELIGHT is also proactive, rather than passive. He is encouraging users of the product to create and contribute their own stories of adventure and exploration using social media and other means to share their experience. “Defy the future; wear the past” bears the classic characteristics of a Steve Lesnard marketing approach. That means creating a marketing message that is simple, concise, punchy and easy to deliver – while also being highly memorable.

Lesnard is ever conscious that today’s marketing message must perform well in the lightening-fast environment of social media communication. At the same time, actively involving real users of the product builds a grassroots momentum and generates one of the most powerful forms of marketing – WOM – Word of Mouth advertising. Studies show that people are much more likely to buy a product if it is recommended by a trusted friend or family member, rather than being pitched by a slick advertisement. Steve Lesnard said a successful marketing campaign must stand apart. It must do something significant to position itself against the competition in a strikingly favorable way. It’s not just getting noticed, Lesnard said, but getting noticed in a visceral, proactive way.

Boraie Now Offers Homes in Their Attractive North Beach Residential Complex

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Boraie Development has a new apartment complex project in the Atlantic City area that includes the execution of a three-structure edifice. Thus, Boraie believes that the North Beach residential project is going to continue to be the most attractive residential complex presently available for individuals who wish to live in Atlantic City. The property managers in Boraie declared that they designed each apartment to provide the accommodation that people are seeking to possess.This residential project on North Beach is additionally in an unusually sought-after neighborhood that is close to the center of the town.

At the same time, Boraie is a company that is committed to making Atlantic City a more enjoyable place. Boraie is banking on the possibility that their outstanding North Beach complex is going to grow into the most elegant apartment housing project in the area. The plaza at the heart of the North Beach complex also contains an array of stunning facilities that constitute an astonishingly scenic communal environment. Additionally, Boraie is presently offering units to new residents in their North Beach complex in Atlantic City. Boraie feels honored that the North Beach complex will be a cost-effective solution for people in the area who may wish to live close to the coast. On the other hand, Boraie was very intelligent when they designed this complex, and they arranged all their North Beach apartments around a large and attractive central area. Also, a primary reason why Boraie built this complex is that Atlantic City is unquestionably a beautiful area.