Adam and Don’s Journey to Becoming Recognized Names in The Fashion Industry


Techstyle Fashion group is a member-based clothing company. Most of its member are clothing, beauty, and even accessory companies. Techstyle was established by Don Ressler and Adam Goldenberg. At the time of setting up Techstyle Adam and Don knew nothing about the fashion industry but this didn’t deter them from starting up a company in the fashion industry. The only thing these two entrepreneurs had was an unwavering determination to succeed. Don and Adam were also armed with information on the demands that consumers were seeking but weren’t readily available in the market.

From a tender age, Adam had developed an entrepreneur’s spirit at just 15 years of age. He had an advertising company that was designed with the purpose of providing a platform that enabled the marketing, sale, and distribution of gaming merchandise by game developers to their prospective clients. This company was called Gamers Alliance. In 1999 the company was sold to Intermix Media. Adam later dropped out of high school to become the vice president of strategic planning at Intermix Media. By 20, Adam was the Chief Operating Officer at Intermix.

Don’s pathway to joining Intermix was similar to Adam’s as he sold his company to the media company. Don sold his firm to Intermix media back in 2011. Don has been particularly lucky in raising capital for numerous organizations. And this was one of Don’s reasons to invest in the Fashion Industry. It is at this institution that Adam and Don worked together and developed a strong friendship outside their professional careers.

By many, Techstyle is often described as the place where Silicon Valley and the fashion Industry converge. Whereas it Is easy to recognize the company’s focus on fashion, the office spaces and layout resemble the one you’d find in Silicon Valley. Before Techstyle was developed Adam and Don had to figure out a new way of distributing merchandise online.

One factor that makes Techstyle standout from its competitors is its commitment to Corporate social responsibility. Unlike other companies in the same field as Techstyle, the company’s primary objective is never to make profits while running a successful enterprise but improving the lives of various communities.

From reviews and different interviews, it has been proven that Techstyle’s clothing has been making women feel more confident while performing their different workout routines that include, running dancing, swimming and even hitting the gym.

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