There are different types of business owners. There are the local business owners. Then there is the global CEO. While normal business owners tend to be happy with the type of business they have, a global CEO tends to push growth for business. Often times, the global CEO has plans for reaching more people. It is not necessarily about gaining more money. It is more about increasing the influence and impact of the company in the industry throughout the world. This is one thing that global CEO Lori Senecal has wanted to do with each company she has joined.
One of the reasons that Lori Senecal has wanted to take the companies that she has joined global is that she has wanted her example to be seen throughout the world. This is not necessarily because she has wanted all of the admiration of different countries, but more that she has wanted to make changes to the global industry that is positive. Given that her industry is the advertising industry, she considers herself responsible for the messages she sends to people. Therefore, she does everything to make sure that the advertising campaigns she provides for the clients bring about a positive message to the given culture. Check out Adweek to see more.
Lori Senecal is one of the advertisers that are pushing for greater understanding, inclusion, and higher standards of living for all cultures throughout the world. She is aware of the huge influence that advertising can have on cultures throughout the world. Lori Senecal is willing to exercise this influence in a way that inspires people. This is one of the reasons that many companies want to be involved with her advertising company. Another reason is that she knows how create a fun environment where people are very productive as well as creative in the solutions they come up with.
See more: http://www.cpbgroup.com/who-we-are/lori-senecal
Lori Senecal has been highlighted a company leader who can spark new ideas and generate conversations within her company about innovation. One of her unorthodox approaches to improve creativity at her company was when she offered fellow employees under her wing to take a venture capitalist course. The then chief executive officer at media firm, KBS+ was not saying her employees should leave and start ventures of their own. Rather, she was trying to improve creativity and foster a sense of entrepreneurial spirit at her firm.
Another way that Lori Senecal tried to foster creativity was through a companywide competition. The winner would have their idea or work displayed in a gallery and visible to co-workers as well as guests. Ideas or submissions to the competition were open to all employees at the company. Interestingly, the best idea for the competition had come from some of the youngest employees at Crispin Porter + Bogusky. The competition has now evolved to be a way of talent recruitment, company promotion and a demonstration of services to prospective clients.
Leaders who foster creativity at their companies such as Lori Senecal are gaining a distinct edge over their competitors. Companies that stifle innovation often end up falling behind. Getting ideas from within a firm’s employees is also a tremendous challenge especially with a top down approach that is common at most firms. CEOs such as Lori Senecal are showing that you can generate new ideas and ingenuity right from within a company with an unorthodox approach.
The approach at KBS+ and CP+B as well as at other firms such as Red Hat by executives such as Lori Senecal has been studied in depth by Bruce A. Strong. He outlined what these company leaders are doing right in promoting creativity and innovation at their companies. Below are some of these key facets that people like Senecal seem to promote within their company.
Management should provide a vision and not a solution for problems. Creating a structured environment and debate is another good idea such as a competition open the all that Lori Senecal did at CP+B. The empowerment of employees who have great ideas to make changes at a company is also important. This is highlighted by the case with Lori Senecal awarding employees with great ideas for change at her company shows.
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Online reputation management involves a lot of observation, research, diagnosis and many other factors. This is to help people decide which direction they could take. For people that have a positive reputation, it is going to be easier for them to find a solution that will bring them back from negative press. This is why being proactive with online reputation is very important. However, for those that are under attack, there are certain things that need to be changed in order to break free from the reputation attack. It is important to be able to know what is relevant or not.
With an online presence, there are times when one is going to find a lot of mentions about the individual or his company that are actually not relevant to him. There are also many social media accounts that have mentions that are not relevant to the person. The most important thing to do is hide all of those mentions that are not relevant to the company. However, these mentions are rather recurring and one would have to get rid of them over and over again. For this reason, there are other options to taking care of the mention.
One thing that the user could do is set his filters. The filters will block all of the mentions that have very little if anything to do with the client from appearing on his feed. This is very important because there are times when one makes friends with someone on social media, everything they do will show up on the feed. Often times, the friend is involved with something that one wouldn’t want showing up on his feed. For one thing, something could make the person look like he is associated with something that he is not. One thing that is important is making sure that there is an image that is conducive to the success of his business.