The Impressive Work of Heather Parry


Heather Parry is making an incredible name for herself as a film producer. She has already had her hand in several films and continues to earn jobs on major films. In 2018 she had the opportunity to work on “A Star Is Born,” one of the years biggest films. This does not come as much of a surprise. Parry has worked with a number of major production groups on some big time films.

Parry’s career in film dates back to the early 1990’s when she worked for MTV. Parry served as the he West Coast Bureau Chief for MTV News. While with MTV she produced the films Get Rich or Die Tryin’ and Adam Sandler’s The Longest Yard. Parry would continue her relationship with Adam Sandler by working for Happy Madison Productions for more than a decade. During this time she produced critically acclaimed movies like The House Bunny , Just Go with It, That’s My Boy, and Pixels. During the last three years Parry has worked with Live Nation Productions.

Heather Parry’s success lead her to having an impact on one of 2018’s biggest films A Star Is Born. Parry has been friends with the films star Bradley Cooper. When she found out Cooper was in the film she called him up and gave her pitch. He was convinced her company Live Nation had a number of assets that could help the film. Parry even gave her pitch to film producer Bill Gerber. The hard work paid off because Parry and her group got to work on the historic film.

Films about music are nothing new to Parry. Her resume includes the above mentioned Get Rich or Die Tryin, the Sean “Diddy” Combs documentary “Can’t Stop Won’t Stop: A Bad Boy Story,” the Lady Gaga film “Five Foot Two” and the scripted film “The After Party,” starring Wiz Khalifa. Parry has an impressive career that includes a variety of work. She appears set to continue this work for years to come.

Local Business Owners and Global CEOS: Lori Senecal


There are different types of business owners. There are the local business owners. Then there is the global CEO. While normal business owners tend to be happy with the type of business they have, a global CEO tends to push growth for business. Often times, the global CEO has plans for reaching more people. It is not necessarily about gaining more money. It is more about increasing the influence and impact of the company in the industry throughout the world. This is one thing that global CEO Lori Senecal has wanted to do with each company she has joined.


One of the reasons that Lori Senecal has wanted to take the companies that she has joined global is that she has wanted her example to be seen throughout the world. This is not necessarily because she has wanted all of the admiration of different countries, but more that she has wanted to make changes to the global industry that is positive. Given that her industry is the advertising industry, she considers herself responsible for the messages she sends to people. Therefore, she does everything to make sure that the advertising campaigns she provides for the clients bring about a positive message to the given culture. Check out Adweek to see more.


Lori Senecal is one of the advertisers that are pushing for greater understanding, inclusion, and higher standards of living for all cultures throughout the world. She is aware of the huge influence that advertising can have on cultures throughout the world. Lori Senecal is willing to exercise this influence in a way that inspires people. This is one of the reasons that many companies want to be involved with her advertising company. Another reason is that she knows how create a fun environment where people are very productive as well as creative in the solutions they come up with.


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Lori Senecal Is A Leader In Sparking New Ideas


Lori Senecal has been highlighted a company leader who can spark new ideas and generate conversations within her company about innovation. One of her unorthodox approaches to improve creativity at her company was when she offered fellow employees under her wing to take a venture capitalist course. The then chief executive officer at media firm, KBS+ was not saying her employees should leave and start ventures of their own. Rather, she was trying to improve creativity and foster a sense of entrepreneurial spirit at her firm.


Another way that Lori Senecal tried to foster creativity was through a companywide competition. The winner would have their idea or work displayed in a gallery and visible to co-workers as well as guests. Ideas or submissions to the competition were open to all employees at the company. Interestingly, the best idea for the competition had come from some of the youngest employees at Crispin Porter + Bogusky. The competition has now evolved to be a way of talent recruitment, company promotion and a demonstration of services to prospective clients.


Leaders who foster creativity at their companies such as Lori Senecal are gaining a distinct edge over their competitors. Companies that stifle innovation often end up falling behind. Getting ideas from within a firm’s employees is also a tremendous challenge especially with a top down approach that is common at most firms. CEOs such as Lori Senecal are showing that you can generate new ideas and ingenuity right from within a company with an unorthodox approach.


The approach at KBS+ and CP+B as well as at other firms such as Red Hat by executives such as Lori Senecal has been studied in depth by Bruce A. Strong. He outlined what these company leaders are doing right in promoting creativity and innovation at their companies. Below are some of these key facets that people like Senecal seem to promote within their company.


Management should provide a vision and not a solution for problems. Creating a structured environment and debate is another good idea such as a competition open the all that Lori Senecal did at CP+B. The empowerment of employees who have great ideas to make changes at a company is also important. This is highlighted by the case with Lori Senecal awarding employees with great ideas for change at her company shows.


Follow Lori on Twitter.