In the cutthroat world of advertising, a few men have been able to make a noteworthy place for themselves. One such man is Jose Borghi. Borghi is currently the CEO and president of Mullen Lowe, one of Brazil’s leading advertising and marketing agencies.Jose has been instrumental in some of Brazil’s top ad campaigns. One of his most famous commercials is an ad for Mammals Parmalat. The ad, spreading the message of wildlife conservation consisted of a thirty-second tvc where children walked around, dressed as stuffed animals. The ad instantly found a way into the hearts of the people of Brazil and to date remains one of the most memorable ads on Brazilian television.
Jose started off his career working as a copywriter for Ogilvy Brazil soon after graduating from the Pontifical University of Campinas with a degree in advertising. Through hard work, dedication and creativity, he made it up the ranks of Leo Burnett where he then took over as CEO. During his time at Leo Burnett, he was the creator of numerous widely recognized ads, one of which won him the award for ‘Ad Of The Year’ in 2001.Due to his previous success and numerous clients, Jose decided to open up his own advertising firm BorghiErh. The company soon landed big clients and contracts including Delta Airlines and American Express.
Starting the company from scratch and with no funding, Jose relied on hard work rather than luck or fate to carve a name for himself in the advertising industry. He is known as one of Brazil’s most revered ad gurus.To take the company to new global heights, Jose later merged with Mullen Lowe to expand the company’s reach and to provide his advertising expertise to a global base of clientele. Currently, Mullen Lowe has its offices in over sixty different countries all over the world.