A Quick Review Of How NewsWatch TV Has Boosted The Profits Of Business


Visibility is a very key aspect of any upcoming business especially when introducing new products into the market. If a business doesn’t create awareness of their new releases, then their profits are doomed to be stagnant. One the major friends of upcoming businesses in making their products known is the NewsWatch TV which takes pride in helping various companies and organizations achieve their success.

NewsWatch TV started broadcasting in 1990 but by then it was airing a monthly program which was focusing on various financial issues. Later in the same year, it expanded its scope where it became more of a TV news magazine that covered various topics that were affecting the public. Now it has become a consumer and an entertainment show that specifically features editorial and marketing segment where different companies have used this segment to promote their brands and products.

The hosts of the show at NewsWatch are usually Susan Bridges, Andrew Tropeano, and Michelle ISon. The paid segment usually runs for only 1-2 minutes but the impact is such huge compared to the time of airing. The promo of the company brand runs after one of the hosts introduces the individual stories and some consumer-oriented product or service reviews. The show focuses on technology reports, new applications in the AppWatch and even various celebrities.

Various organizations like Avanca wanted to raise $10,000 in 30 days and after involving NewsWatch TV, the result was incredible where they raised 29 times more funds than they wanted, they ended up raising $456,551. SteelSeries wanted to promote its headphones and various gaming controllers which they had produced and after involving NewsWatch its market spread all over the US and more than 95 million households used their products.

Saygus also is proud to have worked with NewsWatch because when they released a new line of smartphones, they helped them advertise and market their product. They raised $300,000 more than their target of $1.3 million. Promote your products today with NewsWatch TV and drive your sales.


In The World Of A Leading Ad Man.


In the cutthroat world of advertising, a few men have been able to make a noteworthy place for themselves. One such man is Jose Borghi. Borghi is currently the CEO and president of Mullen Lowe, one of Brazil’s leading advertising and marketing agencies.Jose has been instrumental in some of Brazil’s top ad campaigns. One of his most famous commercials is an ad for Mammals Parmalat. The ad, spreading the message of wildlife conservation consisted of a thirty-second tvc where children walked around, dressed as stuffed animals. The ad instantly found a way into the hearts of the people of Brazil and to date remains one of the most memorable ads on Brazilian television.

Jose started off his career working as a copywriter for Ogilvy Brazil soon after graduating from the Pontifical University of Campinas with a degree in advertising. Through hard work, dedication and creativity, he made it up the ranks of Leo Burnett where he then took over as CEO. During his time at Leo Burnett, he was the creator of numerous widely recognized ads, one of which won him the award for ‘Ad Of The Year’ in 2001.Due to his previous success and numerous clients, Jose decided to open up his own advertising firm BorghiErh. The company soon landed big clients and contracts including Delta Airlines and American Express.

Starting the company from scratch and with no funding, Jose relied on hard work rather than luck or fate to carve a name for himself in the advertising industry. He is known as one of Brazil’s most revered ad gurus.To take the company to new global heights, Jose later merged with Mullen Lowe to expand the company’s reach and to provide his advertising expertise to a global base of clientele. Currently, Mullen Lowe has its offices in over sixty different countries all over the world.