Emily McClure is a beauty and fashion blogger with an avid interest in advertised claims of product within her realm. It was natural that McClure would be enthralled by claims being made by Wen by Chaz Dean (http://www.wen.com/chaz-dean.html) about their new all-purpose, does everything shampoo.
McClure is a writer who has thin, hard to control hair and the nearly magical claims by Wen could not be passed up. McClure offered to her readers an entire week’s experience with the product. Her trial started the day she returned from a weekend out of town and the picture, this “before” picture was something that most normal people wouldn’t have the courage to let others see. Good for McClure. She bravely issued the picture and gave us pictures from the next seven days as she experienced the claims of the product.
Her detailed study is evidence of the newest advertising form; the personal review. Now that many purchases are made on-line on Amazon, buyers can read the reviews of what other consumers are saying about the products for sale. No longer is a simple, strong brand recognition a reason to buy an item. Reviews made by ordinary people are answering the questions we all have about advertised products.
McClure tested the product, Wen by Chaz, for an entire week and offered the story and the photos to punctuate her intense, in-depth work. After the seventh day, McClure looked radiant and was complimented by many of her compatriots. Her final decision was that the product did seem to do as it advertised and she would continue using it. Read the entire article in Bustle here: Your text to link…
Visit the Wen YouTube channel for additional information.