As a venerable company with a 50-year history, The North Face is determined to present an image not as a decades-old brand with an established and “comfortable” reputation – but as a company that’s on the cutting edge of delivering state-of-the-art outdoor clothing products. The North Face wants to drive a new standard for the next generation of consumers. The firm recently rolled out its marketing campaign for FUTURLIGHT. It’s jackets, bibs and vests constructed with nanofiber technology. Nano-spinning holds potential as a historic game-changer to disrupt the status quo. It can shift the paradigm for what people expect from the performance of outdoor clothing and gear. The North Face’s new head of marketing, Steve Lesnard is running with FUTURELIGHT to create a campaign around this unparalleled product to bolster the image of his company’s brand.
A tagline developed for FUTURLIGHT by Lesnard and his team says it all: “Defy the past; wear the future.” Steve Lesnard said the campaign leveraging FUTURELIGHT is also proactive, rather than passive. He is encouraging users of the product to create and contribute their own stories of adventure and exploration using social media and other means to share their experience. “Defy the future; wear the past” bears the classic characteristics of a Steve Lesnard marketing approach. That means creating a marketing message that is simple, concise, punchy and easy to deliver – while also being highly memorable.
Lesnard is ever conscious that today’s marketing message must perform well in the lightening-fast environment of social media communication. At the same time, actively involving real users of the product builds a grassroots momentum and generates one of the most powerful forms of marketing – WOM – Word of Mouth advertising. Studies show that people are much more likely to buy a product if it is recommended by a trusted friend or family member, rather than being pitched by a slick advertisement. Steve Lesnard said a successful marketing campaign must stand apart. It must do something significant to position itself against the competition in a strikingly favorable way. It’s not just getting noticed, Lesnard said, but getting noticed in a visceral, proactive way.
Boraie Development has a new apartment complex project in the Atlantic City area that includes the execution of a three-structure edifice. Thus, Boraie believes that the North Beach residential project is going to continue to be the most attractive residential complex presently available for individuals who wish to live in Atlantic City. The property managers in Boraie declared that they designed each apartment to provide the accommodation that people are seeking to possess.This residential project on North Beach is additionally in an unusually sought-after neighborhood that is close to the center of the town.
At the same time, Boraie is a company that is committed to making Atlantic City a more enjoyable place. Boraie is banking on the possibility that their outstanding North Beach complex is going to grow into the most elegant apartment housing project in the area. The plaza at the heart of the North Beach complex also contains an array of stunning facilities that constitute an astonishingly scenic communal environment. Additionally, Boraie is presently offering units to new residents in their North Beach complex in Atlantic City. Boraie feels honored that the North Beach complex will be a cost-effective solution for people in the area who may wish to live close to the coast. On the other hand, Boraie was very intelligent when they designed this complex, and they arranged all their North Beach apartments around a large and attractive central area. Also, a primary reason why Boraie built this complex is that Atlantic City is unquestionably a beautiful area.
Sometimes it becomes so exciting when a top man, in this case, a world-class CEO, comes out to drop beats as a DJ at some time in the day. Nitin Khanna, who is a CEO to a multi-million-dollar international company, a movie maker and father, also works as a professional DJ. He joins other influential CEOs and entrepreneurs like David Solomon, also known as DJ SOL – the CEO of Goldman Sachs and Guy Laliberte – the founder of Cirque de Solei in the profession. As the trio DJ, they have always sent a strong message to the world that we can minimize burnouts and anxiety at workplaces.
Though Nitin Khanna was initially working as a DJ under the name DJ Kitten, he had not heard of electronic music. He first encountered the music at the age of 38 at Burning Man, whereby his passion for Djing grew. All along, he has been Djing amidst operating his multi-million-dollar companies while assisting local entrepreneurs in Portland by giving them funds. At regular times, Khanna prepares playlists and releases them to his Soundcloud for all the people interested in electronic music to listen. His employees are not exceptional; they listen to the music of their boss, which also inspires them and other people around the world big time by restraining them from switching off.
His journey as an entrepreneur began when he completed his Industrial Engineering course at the Bachelors and Masters Levels in the US. He then started a company called Saber Corp that dealt with the production of software solutions. He sold the company in 2007 to the US Government at the cost of $420 million and went back to Portland to assist the young entrepreneurs. In 2008, he began another company called MergerTech, together with his brother. Nitin Khanna became an expert in mergers and acquisitions, and he helped many people with exit and merger strategies.
Nitin Khanna proceeded with his Djing career, along with his entrepreneurial endeavors. In 2017, they formed a group with three other people to create a unique and exceptional night-life entertainment at the historic building in Portland. This gave him an excellent experience to play and enjoy music with friends.
Nitin Khanna advises workers and even the executives that they should not use their own time to work. They should find time to relax and pursue their hobbies to avoid burnouts.