Imagine being at a barbecue and smelling flame broiled meat cooking. You take a bite, watch the burgers juices bleed through the patty and taste the savory flavors fill your entire mouth. Then you look over and see your vegan neighbor enjoying the same burger. As of August 2019, OSI Industries teaming up with Impossible Foods company to mass produce Impossible Burger, has made this fantasy a reality.
Impossible Burger, a soy protein-based meat, has grown in popularity since it’s debut. Restaurant franchises like White Castle, Qdoba, and Cheesecake Factory have jumped on the plant-burger bandwagon and have had great success. OSI Industries, known for an over sixty year meat distribution partnership with top burger franchise McDonalds, has joined forces to supply Burger King with Impossible Whoppers, debuting in dozens of Missouri restaurants. With the great customer feedback, Burger King expects to expand nationwide by late 2019, occupying 7,200 restaurants. See OSI Group Reviews at indeed.com
Impossible Burger is currently distributed to 10,000 restaurants globally since its introduction in 2016 and the demand is quickly increasing. Because the Compton-based plant-based protein company cannot meet the expansion requests and OSI Industries enjoys partnering with sustainable companies, this was the perfect business deal. Prior to the announcement, senior vice president Sheetal Shah issued a statement, saying “OSI has already installed equipment to make the Impossible Burger, and we’ll start seeing new capacity every week.”
Rival company Beyond Meat experienced a 500% sales increase in one quarter once implementing plant-based customer options. On the path to become a worthy competitor, OSI Industries and Impossible Burger, along with their $300 million dollar company scale-up fund, are looking to become one of the top protein distributors, selling in restaurants and in grocery stores. If profit margins go well enough, McDonalds may be next to join the soy-based burger club.