LimeCrime is a company that was brilliantly founded due to one amazing woman’s need to have access to bright, bold colored shades of makeup that she was unable to find elsewhere. When Doe Deere founded LimeCrime she was seeking shades of lipstick and eyeshadow in shades like blue, hot pink, bold red and orange. She was unable to find the shades in the quality that she wanted and even further, she wanted makeup that was vegan friendly and made from natural ingredients.
Thus, LimeCrime was founded and has since gone from a fringe beauty brand to a mainstay of every woman’s makeup bag. The company continues to expand, offering everything from its signature lipsticks to a line of semi-permanent hair dyes. Doe Deere has been named the Queen of the Unicorns and she can often be seen sporting the signature hair dyes in every shade from bright blue to hot pink. The unicorn is the signature icon of the company, as Doe Deere encourages LimeCrime fans to never be afraid to be the beautiful unicorn, standing out in a sea of plain horses.
The company is known for its widely creative makeup offerings. For example, the company recently released a line of eyeshadow palettes that are designed to look exactly like the ‘90s craze toy, the Polly Pocket. The palettes come in creative plastic shells in hot pink, robin’s egg blue and bright yellow. The motto of the company is that if the team’s creative department isn’t absolutely obsessed with a product, they simply won’t release it to their fans. Another creative eyeshadow is the Venus XL Eyeshadow Palette. The palette houses shades that are designed to bring out any woman’s inner goddess. The shades include varieties of berry shades, roses, bronzes and deep reds. It has become one of the most popular palettes of the season and is available exclusively from Lime Crime.
Doe Deere prides herself on her company’s commitment to being vegan friendly. Every single one of her products is 100% vegan friendly and she also is heavily committed to ensuring that her line of makeup uses the most natural ingredients possible.