TheRealReal Is Expanding Its Presence By Opening Up New Brick And Mortar Locations

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The RealReal is a luxury consignor that has decided to invest in more retail store locations after its launching of a New York-based brick-and-mortar store. Allison Somer, the director of marketing for The RealReal termed 2018 the year of the pop-up for the company and commented on the fact that stores help to make online brands more legitimate. The idea for The RealReal is to test new markets with new stores, and part of the reason for the decision is the fact that average brick and mortar store orders are much larger than online orders. The RealReal also had some success with two pop-up stores that it launched in San Francisco in November, and since they opened the stores, online purchases have increased in the San Francisco area five-fold. This has encouraged the company to open a Las Vegas location as well as more to come in 2018.

The RealReal’s website currently has 7 million members that are located all over the globe, but the company has expressed that its real challenge comes from trying to introduce itself to customers who are not aware of its model. Allison Somer revealed that many of the new sellers that come to The RealReal have never consigned before, and she also expressed the fact that the new brick and mortar locations have encouraged more people to give consignment a try. The company has plans to continue expanding its reach through its online properties and its rolling out of more pop-up stores.

The RealReal is a San Francisco company that has been around for six years that offers its customers a platform for finding high-end, authentic items that are up for resale. The company has been supported with $50 million in funding that came from Great Hill Partners, which is a private equity firm. With over 800 employees, the company is focusing its efforts more on its branding and has opened offices in Washington D.C., New York, L.A., Chicago, and, of course, San Francisco where it is headquartered. The company has decided to move into the retail store sector, as well, and opened its first one in New York.

Fabletics Thinks about the Future

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Fabletics is an activewear brand that is a part of the fashion juggernaut TechStyle Fashion Group. Under the juggernaut’s umbrella, Fabletics is one of the most successful. These days, every popular brand starts out as an e-commerce business, which is not an easy market to find success.

Fabletics does have one clear advantage over other brands. It was co-founded by award-winning actress Kate Hudson. When Hudson joined the team, she immediately had a plan for the company. She wanted to create a brand that sold afforded on-trend activewear. At the time, Fabletics was the only affordable activewear brand.

These days, Fabletics is by no means the only discount retailer selling activewear. Wal-Mart and Target have their own activewear lines, but the fashion isn’t as on-trend as Fabletics’ lines. Activewear is still a growing trend, despite being a $40 billion industry already. By 2020, many experts predict that the market will have double in demand and supply.

Getting in on this growing trend before the explosion was just luck. What wasn’t luck was Fabletics’ strategy for luring new customers to their site. Activewear is most popular amongst millennials, who also love social media. This is where the brilliance of Fabletics’ marketing comes into play.

Marketing strategies aren’t the easiest to understand, but the concepts are easy to understand. Fabletics wanted to have a bright online presence so that new customers could find their business. These days, attracting new customers isn’t as easy as it used to be.

Back in the day, companies just needed to tell people about their products and sell them at fair prices. Now, customers expect a lot more from their favorite brands. Fabletics was founded on a premise that revolved around selling affordable products that customers would actually like and want to buy.

Fortunately, in such a digital world, most of the hard work is done by their members. People love looking up online reviews and learning about businesses before buying anything from them. Fabletics has a brilliant online presence supported by numerous non-sponsored online sources that honestly reviewed their products and found the brand to be worth the money spent.

Of course, some people don’t like Fabletics but that doesn’t stop the 1.2 million monthly members from enjoying all of Fabletics’ discounts. Non-members can even take a lifestyle quiz and see what products they might like.