Mirror Mirror On the wall, Entrepreneur Doe Deere is here to Change It All


In today’s society, it is all about fitting in with current fashion and beauty trends. Appearance has become a way of conforming and fitting in but the artist and entrepreneur Doe Deere, founder of Lime Crime Cosmetics and more recently the jewelry company Poppy Angeloff, is creating her own movement to challenge that philosophy. Deere believes in using clothing and makeup as a way of expressing your inward self and showing it off with confidence!

In her newest line, Poppy Angeloff, Deere pursued the look and feel of the Victorian era with bold colors. Filled with inspiration from family heirlooms, she spent months devoted to research to create high-quality Victorian jewelry that people will want to pass down for centuries to come. Deere wanted to create pieces that hold significance, symbolism, and character without compromising quality craftsmanship; pieces that even Deere will hand-down to her daughter one day.

Doe Deere does not shy away from a challenge and knows what it means to incredibly work hard for her passions. A portion of her teenage years spent living in shelters with her mother and sister was where she learned that building a community was crucial for success. She wants people to feel courageous and fully express themselves which is the goal behind her cosmetic line, Lime Crime Cosmetics. Starting in her and her husband’s small New York apartment, she created the extremely successful Lime Crime Cosmetics on a risky gamble. Bold, vibrant, and lively were not a part of current trends but Deere believed she could help people look at fashion as a form of art and expression. The focus of all her products is on the customer. She wants everyone to feel utterly unapologetic in expressing themselves through her vibrant makeup and jewelry.

Upon receiving hundreds of appreciation letters from customers, Deere is continuing to stick to her goal in creating colorful and unique statement pieces. Her success is contributed to pursuing her passions, putting herself in the shoes of her customers, and taking risks on the unknown. Through her hard-work, Doe Deere is making fashion and beauty fun again through emphasizing self-expression and confidence.


Fabletics Thinks about the Future


Fabletics is an activewear brand that is a part of the fashion juggernaut TechStyle Fashion Group. Under the juggernaut’s umbrella, Fabletics is one of the most successful. These days, every popular brand starts out as an e-commerce business, which is not an easy market to find success.

Fabletics does have one clear advantage over other brands. It was co-founded by award-winning actress Kate Hudson. When Hudson joined the team, she immediately had a plan for the company. She wanted to create a brand that sold afforded on-trend activewear. At the time, Fabletics was the only affordable activewear brand.

These days, Fabletics is by no means the only discount retailer selling activewear. Wal-Mart and Target have their own activewear lines, but the fashion isn’t as on-trend as Fabletics’ lines. Activewear is still a growing trend, despite being a $40 billion industry already. By 2020, many experts predict that the market will have double in demand and supply.

Getting in on this growing trend before the explosion was just luck. What wasn’t luck was Fabletics’ strategy for luring new customers to their site. Activewear is most popular amongst millennials, who also love social media. This is where the brilliance of Fabletics’ marketing comes into play.

Marketing strategies aren’t the easiest to understand, but the concepts are easy to understand. Fabletics wanted to have a bright online presence so that new customers could find their business. These days, attracting new customers isn’t as easy as it used to be.

Back in the day, companies just needed to tell people about their products and sell them at fair prices. Now, customers expect a lot more from their favorite brands. Fabletics was founded on a premise that revolved around selling affordable products that customers would actually like and want to buy.

Fortunately, in such a digital world, most of the hard work is done by their members. People love looking up online reviews and learning about businesses before buying anything from them. Fabletics has a brilliant online presence supported by numerous non-sponsored online sources that honestly reviewed their products and found the brand to be worth the money spent.

Of course, some people don’t like Fabletics but that doesn’t stop the 1.2 million monthly members from enjoying all of Fabletics’ discounts. Non-members can even take a lifestyle quiz and see what products they might like.

Adam and Don’s Journey to Becoming Recognized Names in The Fashion Industry


Techstyle Fashion group is a member-based clothing company. Most of its member are clothing, beauty, and even accessory companies. Techstyle was established by Don Ressler and Adam Goldenberg. At the time of setting up Techstyle Adam and Don knew nothing about the fashion industry but this didn’t deter them from starting up a company in the fashion industry. The only thing these two entrepreneurs had was an unwavering determination to succeed. Don and Adam were also armed with information on the demands that consumers were seeking but weren’t readily available in the market.

From a tender age, Adam had developed an entrepreneur’s spirit at just 15 years of age. He had an advertising company that was designed with the purpose of providing a platform that enabled the marketing, sale, and distribution of gaming merchandise by game developers to their prospective clients. This company was called Gamers Alliance. In 1999 the company was sold to Intermix Media. Adam later dropped out of high school to become the vice president of strategic planning at Intermix Media. By 20, Adam was the Chief Operating Officer at Intermix.

Don’s pathway to joining Intermix was similar to Adam’s as he sold his company to the media company. Don sold his firm FitnessHeaven.com to Intermix media back in 2011. Don has been particularly lucky in raising capital for numerous organizations. And this was one of Don’s reasons to invest in the Fashion Industry. It is at this institution that Adam and Don worked together and developed a strong friendship outside their professional careers.

By many, Techstyle is often described as the place where Silicon Valley and the fashion Industry converge. Whereas it Is easy to recognize the company’s focus on fashion, the office spaces and layout resemble the one you’d find in Silicon Valley. Before Techstyle was developed Adam and Don had to figure out a new way of distributing merchandise online.

One factor that makes Techstyle standout from its competitors is its commitment to Corporate social responsibility. Unlike other companies in the same field as Techstyle, the company’s primary objective is never to make profits while running a successful enterprise but improving the lives of various communities.

From reviews and different interviews, it has been proven that Techstyle’s clothing has been making women feel more confident while performing their different workout routines that include, running dancing, swimming and even hitting the gym.