One of the basic human needs is clothing, according to Abraham Maslow; which anyone can agree to. It explains the reason why the textile and clothing business is becoming too popular in the powerhouse. For RealReal, they are leading the market in offering the people with the best. RealReal is a company that deals with resale that has grown over the years in the secondhand business because they provide smart and luxury products like handbags, jewelry, clothing, shoes, and many more.
The company focuses on the resale of high quality and affordable products that are in high demand to people of all social classes. The other thing they care about apart from being fashion minded, they have one goal of offering authenticity and sustainability of their products so that they give their customers more than the value of their money but also satisfy them. It’s because they want to ensure that they fulfill the diversionary needs of their clients to making shopping easy that it has ever been. For any shopping customer, they will be keen when it comes to trend, texture, quality, rates, and personal preferences.
In 2018, there was a survey that was carried out about the retail industry, and it uncovered how the business worked. During the investigation, the feedback is that over the years, the customer’s preference changed. The other thing that what in the back days was considered as less chic for being secondhand it’s now in high demand. Ideally, the behavior and preferences of buyers are changing. It has made it easy for people that can’t afford luxury items now they can because of the help of second-hand items. For example, to get a real Gucci product it will be too expensive because of how they are in high demand, however, by using RealReal, a buyer can get the same at an affordable price.
The RealReal Company deals with luxury goods retail and is located in San Francisco. For it to serve its customers, they have two storefronts, one in New York that was launched in 2007, and the other one is located in West Hollywood founded in 2018.
Find out more about The RealReal: https://www.newyorker.com/culture/on-and-off-the-avenue/the-realreals-radical-vision-of-secondhand-luxury