Kate Hudson is a prosperous entrepreneur and actress. She founded Fabletics, which is a leading online store that has been functional since 2013. It has specialized in providing stylish and comfortable activewear that people can use for sports, and at times they can be worn as casual clothing. The products that the enterprise offers are quality and fashionable, hence they make an individual feel active and confident. Fabletics updates the products that it offers every month to match the latest trends in the market. Its primary commodities are tops, bottoms, caps, socks, gym bags, hair ties, gloves, hair bands, arm warmers, and other accessories.
Amazon is a leading e-commerce company that presently controls approximately 20 percent clients in the online fashion sector. Fabletics is growing at a rapid rate, and it has become its principal competitor in the market. The firm is rising at a 35 percent per annum, and its value has grown to about $250 million in three years only. Fabletics is gaining more clients each day, and it will be opening 12 physical stores in the first months of 2017. They will be based in Illinois, Florida, California, and Hawaii. The enterprise currently owns 16 shops, but the demand for its products is rising. It manages to make good returns due to excellent subscription packages that it offers to its members. The online store has been devoted to personalizing products for its clients at relatively low prices than competitors.
Fabletics has created healthy relationships with its clients since it provides them with membership choices, gigs, and various engaging activities. Its excellent reputation has enabled it to attract more customers. Individuals who would like to subscribe as members are given a one-minute quiz from the stylists. The questions are based on the social media, lifestyle, fashions preference, and customer experience. Fabletic has a tactic that is known as “reverse showrooming, ” and it has assisted it to make significant profits. The firm ensures that individuals register as members before they start shopping for products. This method makes most of the people to buy clothes from its website. Fabletics interacts with its clients, and therefore, it understands them well.
Individuals who choose to subscribe as members of the Fabletics are offered an opportunity to inform the stylist on the size and style of clothes that they would like to buy. The company begins with sending two outfits that are worth $49.95 to the clients. The subscriber is however required to pay only $10 for the clothes. After the first month, the company sends outfits to the customers every month. The members have an obligation to pay $49.95, but they receive clothes that are worth double the price. Individual who would like to stop using the e-commerce site can cancel their membership, and the company will stop charging them monthly subscriptions. VIP members enjoy free shipping and accessories whenever they purchase goods that are worth over $49.95. Fabletic also offers discounts to members who decide to buy products at its shops.