Fabletics Thinks about the Future


Fabletics is an activewear brand that is a part of the fashion juggernaut TechStyle Fashion Group. Under the juggernaut’s umbrella, Fabletics is one of the most successful. These days, every popular brand starts out as an e-commerce business, which is not an easy market to find success.

Fabletics does have one clear advantage over other brands. It was co-founded by award-winning actress Kate Hudson. When Hudson joined the team, she immediately had a plan for the company. She wanted to create a brand that sold afforded on-trend activewear. At the time, Fabletics was the only affordable activewear brand.

These days, Fabletics is by no means the only discount retailer selling activewear. Wal-Mart and Target have their own activewear lines, but the fashion isn’t as on-trend as Fabletics’ lines. Activewear is still a growing trend, despite being a $40 billion industry already. By 2020, many experts predict that the market will have double in demand and supply.

Getting in on this growing trend before the explosion was just luck. What wasn’t luck was Fabletics’ strategy for luring new customers to their site. Activewear is most popular amongst millennials, who also love social media. This is where the brilliance of Fabletics’ marketing comes into play.

Marketing strategies aren’t the easiest to understand, but the concepts are easy to understand. Fabletics wanted to have a bright online presence so that new customers could find their business. These days, attracting new customers isn’t as easy as it used to be.

Back in the day, companies just needed to tell people about their products and sell them at fair prices. Now, customers expect a lot more from their favorite brands. Fabletics was founded on a premise that revolved around selling affordable products that customers would actually like and want to buy.

Fortunately, in such a digital world, most of the hard work is done by their members. People love looking up online reviews and learning about businesses before buying anything from them. Fabletics has a brilliant online presence supported by numerous non-sponsored online sources that honestly reviewed their products and found the brand to be worth the money spent.

Of course, some people don’t like Fabletics but that doesn’t stop the 1.2 million monthly members from enjoying all of Fabletics’ discounts. Non-members can even take a lifestyle quiz and see what products they might like.

Adam and Don’s Journey to Becoming Recognized Names in The Fashion Industry


Techstyle Fashion group is a member-based clothing company. Most of its member are clothing, beauty, and even accessory companies. Techstyle was established by Don Ressler and Adam Goldenberg. At the time of setting up Techstyle Adam and Don knew nothing about the fashion industry but this didn’t deter them from starting up a company in the fashion industry. The only thing these two entrepreneurs had was an unwavering determination to succeed. Don and Adam were also armed with information on the demands that consumers were seeking but weren’t readily available in the market.

From a tender age, Adam had developed an entrepreneur’s spirit at just 15 years of age. He had an advertising company that was designed with the purpose of providing a platform that enabled the marketing, sale, and distribution of gaming merchandise by game developers to their prospective clients. This company was called Gamers Alliance. In 1999 the company was sold to Intermix Media. Adam later dropped out of high school to become the vice president of strategic planning at Intermix Media. By 20, Adam was the Chief Operating Officer at Intermix.

Don’s pathway to joining Intermix was similar to Adam’s as he sold his company to the media company. Don sold his firm FitnessHeaven.com to Intermix media back in 2011. Don has been particularly lucky in raising capital for numerous organizations. And this was one of Don’s reasons to invest in the Fashion Industry. It is at this institution that Adam and Don worked together and developed a strong friendship outside their professional careers.

By many, Techstyle is often described as the place where Silicon Valley and the fashion Industry converge. Whereas it Is easy to recognize the company’s focus on fashion, the office spaces and layout resemble the one you’d find in Silicon Valley. Before Techstyle was developed Adam and Don had to figure out a new way of distributing merchandise online.

One factor that makes Techstyle standout from its competitors is its commitment to Corporate social responsibility. Unlike other companies in the same field as Techstyle, the company’s primary objective is never to make profits while running a successful enterprise but improving the lives of various communities.

From reviews and different interviews, it has been proven that Techstyle’s clothing has been making women feel more confident while performing their different workout routines that include, running dancing, swimming and even hitting the gym.

Fabletics Tries New Selling Methods


Since Fabletics first started, they have been extremely successful. It is something that has allowed them the chance to make sure that they are going to be able to continue their business and grow it to where they want it to be. Fabletics is headed up by Kate Hudson and she knows a lot about how to become successful. She has worked the company and made it one of the best athleisurewear companies according to consumers and that has given the company a chance to expand even further than what they did in the past. Now, Fabletics is working to refine their selling process, adding new options for sales, increasing their reach and giving people the options that they need to feel good about the outfits they can wear while they are working out or doing anything that is related to leisure or sports.


The process that Fabletics uses to be able to sell to their customers is the reverse showroom technique. They use this technique so that people will be able to buy more things from the options that they have and so that they will be able to make a choice from just a few things that are available. When customers sign up with Fabletics, they are able to choose the things that they like through the style quiz. From there, Fabletics comes up with outfits that they think they would like to be able to have. It is something that has given them the chance to make sure that they are getting the right outfits. Then, the outfits are sent out on a monthly basis.


With all of the success that Fabletics has had since they first started, they deciced that they would try to do something different. From the beginning, they have only sold on their own site and that has worked well for them. The company wants to be able to reach more customers, though. They want to show people that they can branch out and are doing so through Amazon. This also gives them the opportunity to provide quicker shipping which is another convenience factor of their clients.


It is important for Fabletics to be able to reach all of their customers. Whether that means that they are looking for people who are in stores, who shop on Amazon or who do the bulk of their shopping online, Fabletics knows that having different buying options for different demographics is one of the best ways that they are able to cater to the people who they are trying to serve with the business. It is a necessity and something that has made them really think about how they are going to cater to more people.


As always, Fabletics wants to make sure that people get the patterns that are fun and trendy. They do what they can to show people what they are able to provide them with and it gives them a chance to try new things. Now, they are working to include all sizes in the patterns that they have.