Brazil’s independent financial firm, Empiricus is making waves in how the country’s investors access valuable information. The number of Brazilian citizens that participate in the stock and capital markets recently reached a high of 1 million. While this milestone is encouraging, the country still has a much lower percentage of investors than the United States, South Korea, or South American neighbors like Colombia and Chile.
One reason for Brazil’s low participation was simply a lack of access to useful information. Most Brazilians would habitually rely on bank managers to guide all their investment decisions, which often led to bad investments. Empiricus Research aims to make a difference by producing a popular series of newsletters that provide financial guidance with an entertaining, accessible tone.
With a paid subscriber count of 350,000, Empiricus Research has a growing influence in making Brazilians more comfortable with navigating the financial markets. The company also counts with strategic partnerships with American company The Agora, and Brazilian investors Rodolfo Amstalden, Caio Mesquita, and Felipe Miranda.
Empiricus conducted a study of its users that found that their allocation of resources in the Brazilian exchange increased from just 35 percent that made investments to 60 percent after subscribing to the newsletter. The company uses an engaging writing style to present financial information in a compelling way that helps aspiring investors grasp movements in the market. Get Additional Information Here.
Utilizing a major digital marketing campaign helped drive awareness of the Empiricus newsletter, but the company is also becoming well-known because of organic interest in its innovative content. The company also used tactics like offering special discounts for subscribing to the newsletter during Consumer Week.
For Empiricus Research, increasing newsletter membership is about much more than generating revenue. Empiricus is positioning itself to help improve the confidence of Brazilian citizens participating in the financial markets by making valuable information as accessible as possible. See This Page for additional information.
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