Imagine being at a barbecue and smelling flame broiled meat cooking. You take a bite, watch the burgers juices bleed through the patty and taste the savory flavors fill your entire mouth. Then you look over and see your vegan neighbor enjoying the same burger. As of August 2019, OSI Industries teaming up with Impossible Foods company to mass produce Impossible Burger, has made this fantasy a reality.
Impossible Burger, a soy protein-based meat, has grown in popularity since it’s debut. Restaurant franchises like White Castle, Qdoba, and Cheesecake Factory have jumped on the plant-burger bandwagon and have had great success. OSI Industries, known for an over sixty year meat distribution partnership with top burger franchise McDonalds, has joined forces to supply Burger King with Impossible Whoppers, debuting in dozens of Missouri restaurants. With the great customer feedback, Burger King expects to expand nationwide by late 2019, occupying 7,200 restaurants. See OSI Group Reviews at indeed.com
Impossible Burger is currently distributed to 10,000 restaurants globally since its introduction in 2016 and the demand is quickly increasing. Because the Compton-based plant-based protein company cannot meet the expansion requests and OSI Industries enjoys partnering with sustainable companies, this was the perfect business deal. Prior to the announcement, senior vice president Sheetal Shah issued a statement, saying “OSI has already installed equipment to make the Impossible Burger, and we’ll start seeing new capacity every week.”
Rival company Beyond Meat experienced a 500% sales increase in one quarter once implementing plant-based customer options. On the path to become a worthy competitor, OSI Industries and Impossible Burger, along with their $300 million dollar company scale-up fund, are looking to become one of the top protein distributors, selling in restaurants and in grocery stores. If profit margins go well enough, McDonalds may be next to join the soy-based burger club.
Impossible Foods teaming up with a meat processing firm came as a surprise to many. However, once you look into what is going on, it makes perfect sense. Impossible Foods is an impossibly hot startup that produces a meatless patty, Impossible Burger. It’s a vegan patty that looks, feels, and tastes just like meat minus the death of animals. These patties also cause far less environmental degradation than rising cows do.
On July 31st, it was announced that Impossible Foods had chosen to partner with OSI Industries. It is a global food manufacturer that has been in business for over 100 years. With food production facilities around the world, OSI Industries is ideally positioned to help Impossible Foods scale up to meet worldwide demand for their product. At the start of the year, their patties were sold in 10,000 or so restaurants. With chain and independent restaurants all looking to add these patties to their menus, this number is expected to climb to 17,000 by the close of 2019. Join Linkedin to see all updates at OSI Group.
OSI Industries got its start in 1909 in a suburb of Chicago. In 1955, it became McDonald’s first supplier of beef patties. They are a company that views everything they do through the prism of sustainability. Each of their facilities features leading technology designed to reduce the use of resources such as energy and water, for instance. They’re now a global firm that has facilities across North America, Europe, Africa, Australia, and Asia.
Boosting production of Impossible Burgers is critical not just because more restaurants want to serve it on their menu. Impossible Foods recently got FDA approval to sell its products in supermarkets. Before approving this, the FDA wanted to make sure their product’s plant-based heme was safe for consumption. When you cut or bite into one of their patties this is the red juice that runs out, just like when you’re eating a beef patty.
With a global supply chain, OSI Industries will be critical to the further success of Impossible Foods. Since OSI Industries is a privately held firm, it is agile and adaptable enough to jump into the meat-free trend with both feet.
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Impossible Foods is a game changer in the industry with their meatless burger. In fact, Burger King caught on big time with “The Meatless Whopper”. The interest in the meatless burger was far beyond what the company thought they would get, and this made it nearly impossible to meet the demand. Upon their research, the soon discovered that OSI Group would be the best option to meet their needs.
The ability to meet their customer’s needs was climbing, and the one company they felt they could trust would be OSI Group. They were counting on the help of the successful meat processing company to help them reach their goals when it came to production. There was without a doubt a match made in heaven to help accomplish this. The reason was simple. OSI Group had a great track record, and they were able to meet the needs of the McDonalds, one of the world’s most popular burger chains in the world.
August marks the month in which OSI will take over and begin the manufacturing of the Impossible Burger. The company will continue to make the Impossible Burger all year through and the year following, at this point in time. OSI and Impossible Foods are both excited to see where the journey takes them.
The equipment has been installed, and they are now in a waiting pattern to see what capacity they meet each week. This has come at a time when plant-based foods are now almost a trend. It seems that White Castle has now also adopted this type of menu item, as well as many other popular chains like Taco Bell, and more.
While Burger King will be the largest chain to feature the Impossible Burger, OSI Industries will most likely continue to be the ideal supplier behind this popular food item. Interestingly, McDonalds is also considering offering this new burger along with the other chains now that they know that OSI Industries is the food processing company behind the deal.
OSI Industries is now well on their way to making the Impossible, totally possible. We visited a meat-processing factory to find out exactly how McDonald’s hamburgers are made