How to Make a Reputation Win from a Brand Crisis


The social-media-dominated landscape has a lot to do with online brand reputation. A single mention on Twitter can cause a great reputation crisis to your brand. The case can be magnified when thousands of commenters take their time to talk about the ill-reputation of your brand. You can end up in a frustrating position if you are a promoter or marketer to the brand. However, there is case whereby a company’s spokesperson is transformed to a public relation boon.

You should understand that anything can happen to a business whenever you are unprepared. Your business can be subject to an uproar on social media at any time. This comes from history. It is a fact that most managers are up to take war and fight for your company. Your preparedness is measured by your quickness in getting to online conversations to slow down the negative spread about your brand.

For you to manage started conversations that escalate concern about your business, you should have an established alert system. You should have the automated tools to give you a real-time alert about brand mentions on the internet. This feature helps you respond to concern and mitigate their negative effect to your business.

However, keep in mind that online public relations are not just about responding to the negative comments online. Moreover, it is not all about engaging in illogical arguments with users about your brand on social media. Address the right people and take a calculated approach towards life. For different kinds of complaints raised in social media, provide a reasonable response. For instance, you will do better to listen to the technical matters that come out of the reaction when clarifying a misinformation on social media.

Avoid taking sides to cause an argument once you join a conversation about a negative element on your product. Your negative comments will result in a negative atmosphere where consumers are left to think that there is no remedy for their complaints. It doesn’t mean that you are taking a business-immersed tone when you become a non-argumentative person in a conversation. The community is watching you.


EOS Lip Balm Stays Ahead of the Pack


When buying lip balm in the past, the choices were always grim. You had to shuffle under the fluorescent tube lights of the drugstore while licking your chapped lips until you came across a display obviously marketed to little old ladies who were combating winter dryness. Other options existed too, usually in the form of insanely expensive top-end brands that could neither perform or be afforded. However, a new champion–EOS lip balm– has emerged brilliantly from the pack and is taking an entire generation of money-minded, result-demanding consumers with it.

EOS now is the second largest lip balm producer in the world and has done it, not through gimmicks or marketing, but by offering quality products flavored with exotic tinges of honeydew, passion fruit, and many others. The smooth and silky feeling combined with a tasty sensation combine to give you the protection and enjoyment that you deserve. You’ve probably seen their product – and indeed, it’s hard to miss – with its cool round shape and fun, vibrant colors, on store shelves in places like Walgreens, Walmart, and Target. Online retailers like eBay and ULTA soon follow.

Why has EOS Lip Balm ran ahead of the pack? In one word: Innovation. They were the first company to realize that lip balm need sparkling individuality and personalized brilliance. Before recently, lip balm was sold like any other medicine and kept alongside foot creme and toothpaste, but EOS realized that lip balm was –in fact– an everyday beauty product that required as much pzazz and pop as a smart and sexy modern woman deserves.

EOS Lip Balm is a treat for every sense. It tastes great and feels good going on. The fun little applicator feels nice in your hands and it looks going on too! Best of all, EOS uses organic ingredients so you can feel good about using it too. Now, EOS Lip Balm is often immolated. Other companies have tried to knock off the shape, the tastes, and the image of EOS Lip Balm, but the truth is that not a single one of them has the poise to be the complete package.

Online Reputation Management for Everyone


Bad press does more than hurt politicians, major corporations, and media elite. The average person and the average small business may suffer greatly when bad press runs amok on the internet. The brilliance of the modern incarnation of the internet is its massive communications reach. Anyone can produce videos or blogs or social media accounts to spread data and facts. Unfortunately, they are also able to use these things to spread untruths, bad reviews, and malicious gossip.
Blasting News reveals a very positive point for those worried about their online reputation. The same things that capable of spreading bad news may also be used to counteract negative press. In other words, if social media is the source of bad publicity, social media could be used to counterbalance negative reports.

The article posts some interesting and intelligent advice for those worried about maintaining a proper reputation online. A simple suggestion about continually publishing good information online is something anyone can do. Writing a nice blog entry or simply setting up a camera, musing about some subject in a positive manner, and posting it on Vimeo or YouTube can be done easily and without cost. Sharing the content and/or video on social media contributes to building up positive public opinion.

Those who are proactive are going to do themselves a huge favor as far as reputation management is concerned. Anyone who is struggling to achieve desired results should think about hiring a reputation management firm. Professionals with experience in this type of work could end up being extremely helpful.