Desiree Perez


Most people know the rapper and entrepreneur, Jay Z, and his famous wife Beyoncé. They are one of the most powerful celebrity couple in the world. Over the years, Jay Z has built an empire with Roc Nation and one of the names behind the scenes is Desiree Perez. She has over 20 years of experience in the music industry and Jay Z has put her in charge of Tidal. Tidal is a monthly subscription music streaming service and app. It combines audio and music videos celebrating the culture of music. Tidal offers livestreams for concerts, ticket giveaways and other exciting live events, check this on

Jay Z is banking that Desiree will help make Tidal one of the leading streaming service in the world. Since Tidal is a fairly new service and has only been around 2 years, it is a big underdog in this very competitive industry and there is much work to be done in terms of marketing. Since many people are still not familiar with this service and app, the word needs to get out and that is something Desiree specializes in, interesting article here. She negotiated the Beyoncé Formation stadium tour and had a strong influence in the Rihanna Samsung deal.

Desiree Perez is a strong negotiator and a business woman who knows how to maximize profits. Since she has headed Tidal, more and more people are signing up and the growth continues to trend up, click on to read recent updates from Dez. With artists like Rihanna and Kanye West backing Tidal, this streaming service and app is here to stay, and Desiree Perez shows no signs of slowing down anytime soon.  Hop over to for related articles.

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Desiree Perez Provides Guidance for Jay-Z


The best thing about having a music streaming business is the convenience of having access to all of your music in the cloud. This is one of the better ways for people to access the music that they love. Desiree Perez and Jay- Z have been working on a wonderful plan to entice all of those that are trying to change the way that consumers are accessing music with the Tidal website. This is one of the best new websites for people that have been trying to get access to the exclusive music that is available.

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Desiree Perez is giving people something to think about. She is willing to help Jay-Z bring in more customers by any means necessary. Her passion is felt in the music industry because she has been connecting the dots to some major contracts. She is helping celebrities like Rhianna with endorsement contracts with Samsung. She is helping Jay-Z crunch numbers and build a better audience with Tidal streaming. Her influence is felt in many different ways. It appears that she is one of the people inside of the Circle of Influence for Jay-Z. Many people do not know about this, but Mr. Carter has several people that he depends on for guidance. Desiree Perez is one of these people. She has been instrumental in helping him change the direction that his company is going on. The help has been needed since Jay-Z took over the company, but Desiree Perez is a recent addition to Tidal. She has been involved in things for Roc Nation Sports, but her time with Tidal is new.

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Perez is someone that is taking the world by storm. She has been able to help Jay-Z discover how to find balance. She has helped him change the perception of Tidal with customers.  Follow Dez on her page.

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