Desiree Perez


Most people know the rapper and entrepreneur, Jay Z, and his famous wife Beyoncé. They are one of the most powerful celebrity couple in the world. Over the years, Jay Z has built an empire with Roc Nation and one of the names behind the scenes is Desiree Perez. She has over 20 years of experience in the music industry and Jay Z has put her in charge of Tidal.

Tidal is a monthly subscription music streaming service and app. It combines audio and music videos celebrating the culture of music. Tidal offers livestreams for concerts, ticket giveaways and other exciting live events. Jay Z is banking that Desiree Perez will help make Tidal one of the leading streaming service in the world, check this on  Since Tidal is a fairly new service and has only been around 2 years, it is a big underdog in this very competitive industry and there is much work to be done in terms of marketing. Since many people are still not familiar with this service and app, the word needs to get out and that is something Desiree specializes in. Additional article on

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She negotiated the Beyoncé Formation stadium tour and had a strong influence in the Rihanna Samsung deal. Desiree is a strong negotiator and a business woman who knows how to maximize profits, check this on Since she has headed Tidal, more and more people are signing up and the growth continues to trend up. With artists like Rihanna and Kanye West backing Tidal, this streaming service and app is here to stay, and Desiree Perez shows no signs of slowing down anytime soon.

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