Music streaming has become the mainstream in the music industry today. Everything is becoming digital and with that happening, if you are in the music streaming industry, then you have some heavy competition. Tidal has shared its struggles. The owner, Jay-Z may know a great deal about the rapper world, he is finding the business world can be much more daunting.
For over 20 years, Desiree Perez has been a close and trusted associate of Jay-Z. Her rep inside the entertainment industry as well as on the streets is that she is a fierce negotiator and can crunch the numbers to keep business on the up and up. She has a long track record with the company SC Enterprises, married to Juan Perez, also known as “OG”, who runs Roc Nation Sports.
Tidal has landed some exclusive albums by co-owners Kayne West, Beyonce, T.I. and Rihanna. This has put the company in the right position to continue to climb. The Tidal app has risen in popularity as iTunes reported its highest point since Kayne dropped a work in progress exclusive and TLOP. Reports of over a million trial memberships occurred since the end of February.
Desiree Perez reputation exceeds her as she has negotiated Beyonce Formation Stadium Tour and also aided Rihanna deal with Samsung. She is considered the “BOSS” and is a force to be reckoned with. She’s helped Tidal slowly turn around by targeting young music consumers and corporate investors. Tidal is operating on a tight budget since the company is in debt, but with Perez’s help, it can only go up from here. Tidal focuses on what is coming up next and what is new in the music world. Jay-Z taste hasn’t faltered with his incredible taste with new and current music and his bond with music relationships. For more updates, click on crunchbase.com.