Have you heard of a startup company with a fast growth start and then it fizzles out of business in four years leaving both investors and customers hanging dry? Well Handy cleaning company is striving to find the right balance between real profitability and providing great customer service to its clients. The service does not want to follow down the road of of their previous big competitor, Homejoy, which went out of business in 2012.
Handy.com cleaning services did a number of things to help trim their operating expenses. They began by outsourcing the customer experience to call centers in Florida and Missouri. This saved a lot of money for the company as prior to this they had a lot of hourly employees and the company also went to using more automated bot systems to handle its customer base. Still they faced a long road to being profitable but these steps helped to mitigate a further downhill slide of wasted resources.
Handy made the tough and painful decision not to expand beyond the 28 markets they were already operating in at this time. The gamble paid huge benefits for the company with respect to customer acquisition and customer density rates in the 28 markets that they currently serve now. Handy is now spending less money and hope to become profitable by the second half of 2017.