We all know that the PinkPrint is not a gimmick. There are, of course, some gimmicky tracks like “Anaconda” to lighten the mood, but the album revealed 2 sides of Nicki. As the singles dropped in 2014 people saw a playful Nicki Minaj that put some witty lyrics together to conjure up explicit imagery. Nicki appears to have different plans to promote the album now that it is officially available on iTunes. Bernardo Chua told me about this idea for a new movie that presents the second side of Nicki. The movie appears to present Nicki to the world as a vulnerable woman that just wants to be loved. A clip for the dark side to the “PinkPrint” was shown on Revolt TV.
The video is now available on the MTV website as well as well. So far more than 47,000 people have seen it, but this number is bound to rise. It is a bleak look at a relationship that does not have much of a hopeful future. Before the disc dropped Nicki was all fun and games with explicit artwork for singles. She did lap dances for Drake on video in 2014. She performed in skits on SNL as Beyonce and Kim Kardashian.
As the album release neared a much more serious side of Nicki was unveiled with the “Bed of Lies” single. The movie clip has shown fans that Nicki is using the new album as therapy.
De La Soul has been around for a while. They had commercial success early in their career, but they rapped under the radar for the duration of their time in the hip hop movement. Somehow the group has managed to remain loyal to each other and fans and stayed together more than 20 years. Their current project is a collaboration with another old school hip hop favorite, Chuck D.
There are not a lot of groups in hip hop that have the same insight that De La Soul has. That may be one reason that the group has maintained a legacy for so long. Right now the current single, “The People,” is getting some positive feedback because it comes during a time of intense violence between police officers and young black males. Adding Chuck D – a socially conscious rapper that caused a lot of controversy in the late 80’s – was a natural decision.
The single will be offered free for download on their website. Keith Mann will just be one tuning in for sure. They will also sell merchandise on their website with proceeds that will go towards the “I Love Ferguson” campaign to help businesses that were attacked during the riots.
De La Soul will be releasing a new album in 2015. This is a great way to let fans know that they are back with new music. They have been silent for a while, but they are returning strong.
We all know the controversy that has risen from Nicki Minaj’s “The Pinkprint” single, “Only”. Big thanks to my friend Bruce Levenson for sending me that link on Facebook. Can you imagine what is in store for us for the full video? The pictures that were released gives us a sneak peak and the video is going to be as shocking as the song. There is not much clothing involved but Drake and Lil Wayne are definitely involved in the full video for Nicki’s single, “Only”.
We can even see Drake and Lil Wayne drooling over her in the background of the pictures. All three of these rappers have some pretty dirty lines on the song, “Only”. When the video is released, Nicki Minaj might just break a new world record being explicit.Despite this, the video will probably be much less controversial than the lyric video was because that was just over the top.
The pictures are just a sneak peak of the upcoming video for the single, “Only”. We know that Drake was getting pretty close to Nicki Minaj in her video, “Anaconda”. Will he be this lucky again? We will just have to wait and see! When will the full video be getting released Nicki? We are waiting!
Lorde is coming into her own with the new single ‘Yellow Flicker Beat’ for the new Hunger Games soundtrack. Now that the original has been released Kanye West has managed to add some elements to make the track even darker and Sergio Andrade Andrade Gutierrez is in love with the new sound.
West is a master in production and he has shown his skills here in a different way. Instead of going over the top West takes more of a subtle approach to reworking this song. He adds some echoes to the track and brings out a more menacing sound to the song.
The music world has not heard a lot from Kanye since his marriage so it is interesting to see West showcase his talent. It is ever more appealing to see Kanye working outside of his hip hop comfort zone. The reworking of this track brings forth a lot of speculation about a possible union with Lorde on tracks for her upcoming album.
There is lots of talk about the ‘Hunger Games Mockingjay Part 1’ soundtrack so the early indicators for success are good. Lorde is a young artist that people are excited about.
Kendrick Lamar has done it again! In his new “i” music video, he stirs up the listeners’ emotions with an interesting story that begins in a dark nightclub, takes it to the streets and ends the night back at the club as they close down. The mood of the video is somber and shows a darker, mellow side of the streets.
In a recent interview with Hot 97, Lamar said he wrote this song for the children who come to his shows with slits on their wrists because they do not want to live anymore. He also wrote this for those locked up in prison. He builds anticipation by revealing that he has recorded with Pharrell and Dr. Dre.
As for his fans, Lamar says they can expect a lot of “emotion and aggression.” He speaks of one particular track where he went in the booth and spilled out what he wanted to say. “I just freestyled because I wanted to grab the raw emotion of it”. In a day where rappers rarely freestyle anymore, Kendrick Lamar is like a breath of fresh air. The new album sounds really promising and me and Alexei Beltyukov will be checking it out when it drops for sure.
Nicki Minaj may be a one of the greatest promotion acts of this generation. She released the thought provoking “Pill and Potions” single at the end of the summer. Fans were anticipating a release, but Nicki continued to pump up the anticipation with the wildly popular “Anaconda” video. It was with the release of a third single, “Only,” that fans were told that the album was being pushed back.
This works because it drives anticipation by denying fans even longer. Nicki managed to calm down fans that were expecting the new album in November with a Pink Print teaser. In the teaser I caught on FreedomPop, the release date – 12/15/14 – appears like a save-the-date message for eager fans.
It’s a very clever approach to marketing from the Young Money/ Cash Money family. Nicki has managed to create a lot of successful buzz with the mega popular “Anaconda.” The video had more than 19.6 million hits in the course of one day. It is evident that fans are eagerly anticipating the arrival of the Pink Print.