Glen Wakeman’s 5-Step Methodology to Launching a Successful Startup


Having worked with varied companies in different industries of the world at the executive level, Glen Wakeman has garnered enormous leadership experience. Through his newly launched consultancy company, Launchpad Holdings, Glen seeks to help most entrepreneurs launch successful startups or bolster growth within their already established businesses with more funding.


He hopes to achieve this by letting in these entrepreneurs on what he calls the 5-step methodology of starting a successful business that he derived after his interactions with numerous business leaders. This methodology explores five key anchors of business success that he believes would help entrepreneurs critique their business models, find loopholes therein, and work towards fixing them thus increasing chances of attracting investors. Glen Wakeman’s five methodologies include:


  1. Marketing


Glen also refers to the marketing concept of this evaluation as the “what and why” section. This helps entrepreneurs evaluate the demand for their product or service to the market as well as why a consumer should give them preference.


  1. Operations component


Wakeman’s evaluation strategy helps businesses interact with the logistical aspects of their business plan. It prompts the entrepreneur into figuring out how they hope to deliver their product or service to the end consumer.


  1. Finance


While appreciating the fact that business financing presents the biggest hurdle to entrepreneurship, Glen Wakeman’s Launchpad methodology helps an individual figure out the right amount of capital needed to execute their plan. (weeklyopinion)


  1. Talent


This tenant of launching a business helps an entrepreneur figure out whether they need help in actualizing their business goals. It helps an entrepreneur understand that they might not have the necessary expertise to bring their envisioned plans to fruition.


  1. Risk management


Like any other plan, to suffer. Glen Wakeman’s methodology appreciates that a business plan is subject to flaws and, therefore, includes the risk management step. The step aims at helping these entrepreneurs determine the probability of success for their plans.


About Glen Wakeman


Glen spent a significant part of his career at General Electric, during which time he rose from a junior to an executive position. At the peak of his career, Glen was tasked with the role of establishing a General Electric’s new division in Latin America. From a one-person startup, Glen transformed the new division to a multi-national company with an asset base of $12 Billion and 17,000 employees. This experience as well as his interaction with other business leaders exposed to startup problems that he hopes to help entrepreneurs solve through the Launchpad Holdings project.