Consultancy in the Marketing and Advertising Field


Gustavo Martinez, a name that when mentioned comes the topic of Marketing and Advertising. He is an entrepreneur and a consultant who has been in the marketing and advertising industry now for over 35 years. In his career, Gustavo has held high ranks in advertising and marketing companies in parts of the world. He has ever served at J.Walter Thompson Worldwide as its CEO as well as other companies. Before the rise of his career, he had worked at Henkel and Price Waterhouse, both of which are consulting firms. He worked as a consultant.



During his reign as a top leader, he led the firms into creating some of the famously known advertisements. In all his work, he is one person that has been sought after for his consulting expertise. It is a fact that his views and counsel are valued in the marketing and advertising field.



When asked about his daily routine, he responds by saying that he has typical busy days where upon waking up at 7 Am, he has breakfast with the company of his family, reads the day’s business news, checks emails and later heads to work around 9 Am. His work goes on until around 7-9 pm. With this routine, many people refer to him as ever busy.



He admits that he is not the one who comes about with creative ideas. Most credit is given to his teams in the marketing and creative departments. They have a good ability to diversify ideas and a high level of critical thinking as well. The experience that these teams have is breath-taking and is also part and parcel of the whole marketing and advertising process. Gustavo motivates these teams through allocating work and projects in areas that they like and love. This is facilitated by him identifying their abilities as well as talents.



One of the greatest recommendations to fellow entrepreneurs by Gustavo Martinez is generosity. He says that it goes a long way in driving one’s business and plays a major role in the success stories of entrepreneurs and their businesses. He says that one should offer everyone a chance to express their views as well as consider the diversity in opinions.



If he had a chance to advise his younger self, he says that he would advocate for patience and also take things slowly and focus at an idea at a time while actualizing it. Among the things that he values is charity but goes on to say that charity work should be done with a genuine heart and not for selfish gains. Charity is his way of giving back to society.



He says that active listening, being generous and appreciating others in all means with respect to business are the key factors that have helped him thrive. He also adds that sourcing for the best talent in employees adds a lot of value to the business.


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