It is not a surprise that women always have an opinion about what directly affects them. Clothing is undeniably a major decision point for any person, let alone women when it comes to the cost and comfort. With women, finding a suitable sportswear has not been a simple task. As much as anyone would like to be comfortable during sporting activities, they would similarly want to look fashionable.
Don Ressler with his partner Adam Goldenberg took this to their advantage and aimed at meeting both the financial and fashion needs of women. This was taken into consideration after the revelation that the women’s sportswear is consistent and there is close to zero chances of it slowing down. With this, they founded Fabletics, which targeted to create not only appealing wear but also affordable ones.
One principal mission that Don and his accomplice were ready to accomplish was being able to produce exactly what their clients wanted. Many companies in the industry got it all wrong by focusing on what looked trendy in the market without putting into consideration that it was all about the consumer. After a couple of tests, they were able to find out the main interest of their clients and their problems in relation to sportswear. They found out that most sportswear have been branded ill-fitting, garish, and expensive.
With Kate Hudson partnering with Don as the face of the brand, they came up with solutions that could counter most of the revealed problems. It was not such an easy task considering that very few companies had the ability to produce specifically women wear as their sole brand. Lucky enough, Kate Hudson who is an actress has showcased her appealing, friendly, and confident physique to the advantage of the brand. She acts as the company’s spokesperson which has been of great help with creating a rapport between the brand and the consumers.
Don Ressler has shown exceptional dedication to the company over the years. He has seen the company undergo huddles which include financial hardships when it had just started but did not give up. He saw to it that they did whatever it took to push through every obstacle and attain their target. It was not a small task to start from scratch and grow into a reputable firm, but it was worth the fight.
Ressler has been a great asset to Fabletics thanks to his experience with the fashion world and online business. He was determined to create something remarkable and unique. Fabletics has always outdone its competitors and continues to give products of value.