Lori Senecal is an experienced CEO from the United States. Currently, she serves as the chief executive officer of a company called CP+B. Her main responsibilities with this company include taking care of the company’s growth and expansion worldwide. She is also in charge of ensuring that the nine international offices coordinate with each other. She has been with this firm since the year 2015, and the company has recorded significance growth and profit. She has changed the way the company does it business as well as the culture of the company. This can be attributed to the fact that she concentrates on talent, getting the best employees for her company. This led to her being named as the agency executives to watch in the year 2016.
Before joining the CP+B, she used to work for a company called MDC Partner Network where she occupied the position of chief executive officer and president. With the company, she had several responsibilities that included redefining the strategic vision of this company as well as helping the company develop a unique model. She was also to help the company work with its partners to ensure there is growth and collaboration.
Some other companies that Lori Senecal has been involved with include kbs+ where she was the global chairman and their chief executive officer. She managed to develop the firm to a 900 people organization owing to the fact that she began with 300 people. For this reason, this company was recognized by the Crain’s as the best place to work in the capital. She also saw the company appear on Standout Agencies list for several consecutive years. She has also served as the president of the flagship New York under McCann Erickson. Finally, she has worked for the McCann World Group as the global chief innovation officer.
Some of her top skills include digital media, social media marketing, creative strategy, mobile marketing and integrated marketing. Other skills include e-commerce, relationship marketing, advertising, and entrepreneurship. Lori Senecal attended the McGill University where she graduated with a degree in commerce and managed to specialize in marketing and finance. This information was originally published on Huffington Post.
To learn more about Lori Senecal, visit her Fast Company profile.