There are different types of business owners. There are the local business owners. Then there is the global CEO. While normal business owners tend to be happy with the type of business they have, a global CEO tends to push growth for business. Often times, the global CEO has plans for reaching more people. It is not necessarily about gaining more money. It is more about increasing the influence and impact of the company in the industry throughout the world. This is one thing that global CEO Lori Senecal has wanted to do with each company she has joined.
One of the reasons that Lori Senecal has wanted to take the companies that she has joined global is that she has wanted her example to be seen throughout the world. This is not necessarily because she has wanted all of the admiration of different countries, but more that she has wanted to make changes to the global industry that is positive. Given that her industry is the advertising industry, she considers herself responsible for the messages she sends to people. Therefore, she does everything to make sure that the advertising campaigns she provides for the clients bring about a positive message to the given culture. Check out Adweek to see more.
Lori Senecal is one of the advertisers that are pushing for greater understanding, inclusion, and higher standards of living for all cultures throughout the world. She is aware of the huge influence that advertising can have on cultures throughout the world. Lori Senecal is willing to exercise this influence in a way that inspires people. This is one of the reasons that many companies want to be involved with her advertising company. Another reason is that she knows how create a fun environment where people are very productive as well as creative in the solutions they come up with.