Desiree Perez: The New York Roc Nation Queen


Have you ever heard of the outstanding and magnificent Desire Perez from Roc Nation? Also known as Des Perez, she is a top Executive at Roc Nation which is a top-notch recorded-music business founded by the extraordinary Jay Z. Recently, Jay Z’s amazing 150 million deal with Live Nation is coming to an end. Perez is helping Jay Z to look for other music industry companies to consider taking a huge stake of Roc Nation in order to bring more connections to the company.

Both Jay Z and Perez met with Sir Lucian Grainge, the Chairman and Chief Executive Officer of Universal Music Group. This starts speculation of whether Universal will maybe buy a stake of Roc Nation in order to expand their reach in the media industry. This move can give Jay Z and Perez more resources to develop new and upcoming music artists and producers to have the possibility to propel their brand than ever before.  More on

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Now on to Desiree Perez, she is a close associate to Jay Z for more than twenty years in the music industry. When Jay Z founded Roc Nation, the one person he can trust was Perez because she has proven herself to be fully qualified for any position she is placed in. Perez spearheaded the negotiation of the Beyonce Formation stadium which was to create custom operated concerts with video, audio, lights, moving stages and much more controlled operations in order to enhance the fan’s experience when they see Beyonce on stage. Check on for related article.  She was also part of the Rihanna and Samsung deal which catapulted Roc Nation’s reputation in the music industry. Perez is the ultimate negotiator in Roc Nation and she knows her way around tough clients and she perfectly handles the management, labeling operations and music publishing for the thriving company.  Follow Dez tweets, visit her page.

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Dr. Greg Finch – Achievements and Passion for Medicine


Dr. Gregory Finch is one of those professionals who dedicate their life to their medical education and practice and never stop learning even more and developing even further. Dr. Gregory Finch is an orthopedic surgeon from Australia. He has had his higher education completed in his home country. Dr. Gregory Finch underwent his medical education at one of the most renowned institutions – the Royal Australasian College of Surgeons. The Royal College has produced many a professionals ho have made large contributions to their line of work.

Dr. Gregory Finch has been learning from some of the most prominent doctors and surgeons in Australia. Upon the completion of his education, Dr. Gregory Finch moved to the United States of America, and later Germany and England. In each location he studied under some of the leaders in spinal surgery. Spinal surgery has always been a passion for Dr. Gregory Finch. He has gone through years of education and training and is capable of performing a number of types of spinal surgery.

Dr. Gregory Finch has contributed with his medical expertise to a wide number of medical institutions. He has served in a number of different locations around his home country of Australia. One of the places he has worked at includes the Sunshine Coast Private Hospital. He has been working there for almost ten years. Previously, Mr. Greg Finch has worked at hospitals and clinics in the United States of America, England, Germany, and more.

Dr. Greg Finch has also been contributing to the world of medicine through his written work. He has published a vast number of articles and papers on orthopedic surgery as well as on spinal surgery. He has been an editor for many medical journals and has also been a valued member of medical boards and the boards of medical school.


The Talented Rapper, Jay Z Seeks New Investors for Roc Nation


Jay Z, a rap mogul, is now seeking new music industry bigwigs to take a stake at Roc Nation, his music recording business. Roc Nation’s artists include Shakira, Rihanna, Jay, Meek Mill, and Fat Joe. This is because of the end of his $150 million deal with the renowned Live Nation, which was signed in 2008. Moreover, the deal or the “360 deal” had a time-frame of 10 years. The “360 deal” will be on offer, in 2018, resulting to a prompt a “buy-sell” action. Live Nation would either buy Roc Nation or sell their stake in the company. Check for related articles.

According to sources, Live Nation is leaving the recorded music side but hopes to work with Jay Z in his lucrative touring deal. Similarly, a music insider cited that the 360 deal is not being extended. Live Nation is not extending further relationships with the company, even though it had bought recorded music. Moreover, Live Nation is not in the buying recorded music anymore.

Roc Nation’s Plan for the Future

Jay Z and Desiree Perez, Roc Nation’s top exec, met with Sir Lucian Grainge, the CEO and chairman of Universal Music Group (UMG). This meeting created an interesting speculation concerning UMG’s intention of buying stakes from Roc Nation. This brilliant move could earn Jay Z more resources to develop new artists as well as streaming his service called Tidal. Further, a UMG insider cited that taking up a stake at Roc Nation would increase its stake since they had a distribution deal with the company. For more of Dez, visit her here.

Desiree Perez

Desiree Perez has been a close associate of Jay Z for nearly 20 years. She has an incredible track record in the SC Enterprises. Perez is a tough negotiator and incredible in crunching number. Thus she has proven her important position in the company. Moreover, she played a key role in the Rihanna Samsung deal as well as negotiating for the famous Beyonce Formation stadium. Perez is also running operations at Roc Nation including labeling operations, the management sections, and publishing. Check this on

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Roc Nation May Be Up For Grabs In 2018


In 2008, Jay-Z signed a 10 year deal with Live Nation for $150 million. Next year will be the end of the contract period and opens up Roc Nation the be bought outright by either side. Sources are saying that Live Nation would like to keep a touring deal with Jay-Z but that they won’t be picking up the recorded music business side again. With Desiree and Jay-Z meeting with the CEO of Universal Music Group. UMG already has other deals with Jay-Z and sources say that they do have interest in being more involved with Jay-Z. But they also say that there have not been any discussions about Roc Nation.  More to read on

Desiree Perez is the top executive of Roc Nation. She has worked closely with Jay-Z for nearly 20 years. It is her experience as well as her skills, that has qualified her for such a high position. When it comes to numbers, you can’t ask for better crunching. She has also proven to be a tough, fierce negotiator. Not to mention she draws experience from a history that no one in the industry can go up against. Check this on

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Desiree Perez has been involved with many high profile deals. She had a hand in the Beyoncé Formation stadium. She also played a part in the Rihanna Samsung deal. She has proven her self time and again, becoming part of the collective that runs the entire operation of Roc Nation. She is also known for producing On the Run Tour: Beyonce and Jay Z in 2014, as well as Change: The LifeParticle Effect in 2014. Refer to for more reading.

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Desiree Perez


Most people know the rapper and entrepreneur, Jay Z, and his famous wife Beyoncé. They are one of the most powerful celebrity couple in the world. Over the years, Jay Z has built an empire with Roc Nation and one of the names behind the scenes is Desiree Perez. She has over 20 years of experience in the music industry and Jay Z has put her in charge of Tidal.

Tidal is a monthly subscription music streaming service and app. It combines audio and music videos celebrating the culture of music. Tidal offers livestreams for concerts, ticket giveaways and other exciting live events. Jay Z is banking that Desiree Perez will help make Tidal one of the leading streaming service in the world, check this on  Since Tidal is a fairly new service and has only been around 2 years, it is a big underdog in this very competitive industry and there is much work to be done in terms of marketing. Since many people are still not familiar with this service and app, the word needs to get out and that is something Desiree specializes in. Additional article on

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She negotiated the Beyoncé Formation stadium tour and had a strong influence in the Rihanna Samsung deal. Desiree is a strong negotiator and a business woman who knows how to maximize profits, check this on Since she has headed Tidal, more and more people are signing up and the growth continues to trend up. With artists like Rihanna and Kanye West backing Tidal, this streaming service and app is here to stay, and Desiree Perez shows no signs of slowing down anytime soon.

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Cassio Audi Evolves From Drummer To Financial Expert


In general, we tend to look at our financial leaders as being rather staid and dull figures who we believe spend their entire lives exploring the stock markets seeking out the next profitable investment to be made. One Brazilian financial expert, Cassio Audi, is proving financial experts can have their own personal history that can take in all kinds of success and interests across many different areas; in his teenage years, Cassio Audi was well known as the drummer with legendary Brazilian heavy metal band, Viper.

Formed in 1985 by the brothers Yves and Pit Passarell and Felipe Machad, the rise of Viper in the burgeoning heavy metal scene in South America, Viper would become one of the first home grown groups to follow in the footsteps of the British heavy metal bands who had brought this popular genre to the attention of the Brazilian public. Viper added Cassio Audi to their lineup along with Andre Motas and set out to become one of the iconic bands in the heavy metal community around the world.

Over the course of his four years with Viper, Cassio Audi was praised for the skill and musicianship he portrayed as a drummer who could create different sounds as needed for the style of song being played. Audi appeared on two demo recordings with Viper before playing drums on the legendary studio debut of Viper, “Soldiers of Sunrise”.

As he grew into adulthood with Viper, Cassio Audi was one of a number of members of the original lineup of the band who made the decision to return to their studies to begin careers outside the music industry; Cassio Audi is now known in Brazil as a leading financial expert who has proven his ability to find profits in a range of different areas of the financial markets in even the most difficult times for the global economy.

How Desiree Perez Helped Jay-Z Save Tidal from Imminent Collapse


Tidal, the music streaming app, recently made a big announcement. Tidal informed its members that exclusive and brand-new content was now available for their streaming pleasure and entertainment. As it stands, Apple’s iTunes followed closely by Spotify are the biggest opponents of Jay-Z’s business. Jay-Z owes a ton of gratitude to the main person who made it possible for Tidal to turn into a powerful entity; she’s called Desiree Perez. Mrs. Perez practically runs Tidal.

Top Management of Tidal Quits

A while back, Tidal Inc. was unfortunate to lose over half of its entire top management team. Jay-Z must have spent sleepless nights worried that his startup would eventually have to wind up its operation and quietly slip into obscurity. After all, that’s the recurring trend witnessed in the cycles of so many startup ventures and ideas.   Check on for additional reading.

Overcoming Challenges

Desiree Perez stayed on and she continued working her magic. Desiree and Shawn Carter have devoted their time and energy to find out what the consumers really want and need. Of course, as is to be expected, the team, has run into quite a vast number of challenges and obstacles to get where they are. The latter only made them stronger, and better.

Life of Pablo Exclusive

Jay-Z and Desiree have exploited and taken full advantage of the networks they’ve built over the years. The unprecedented success of Tidal has a lot to do with the award-winning artists who are in Jay-Z’s stable and recording company, Roc Nation. Global artists like Rihanna, Beyoncé, Kanye West, and T.I have already released their full albums on this particular portal, exclusively.  Related article on   Combined, these stars have a fan-base running into the millions of people. Tidal, as a company, hopes to turn into loyal customers, moving forward.

About Desiree Perez

Desiree is a well-known celebrity personality having spent close to 30 years working as a producer and a promoter. She’s married to the present Director of Roc Nation Sports, Juan “OG” Perez. Mrs. Perez is a brilliant negotiator who always succeeds in getting her clients the best possible deal. For instance, she helped Rihanna score a six-figure advertising contract with the smartphone giant manufacturer, Samsung.

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Karl Heideck, Litigator At Law

Karl Heideck

Karl Heideck

Litigation is one of the most popular and sought after fields in law. Litigators are summed up as lawyers who represent the defendant and the plaintiff during trail. They first start off with a huge amount of research and writing until they gradually make their way up to full on litigation. To become a litigator one must have four years of undergraduate coursework, along with three years of law school to possess their Juris Doctor Degree. Finally, they must pass all state and bar exams.

Karl Heideck is a practicing litigator based in the Philadelphia area. Karl Heideck is associated with Pepper Hamilton LLP Jenkintown Law Firms. He has been licensed for eight years. Also, Karl Heideck does not carry Professionally Liability Insurance because he does not have any private clients so malpractice lawsuits cannot be filed.

Karl Heideck specializes in risk management and compliance practices. He is also skilled in legal writing, commercial litigation, legal research and employment law along with many other things. He graduated from Temple University Beasley School of Law with his Juris Doctor Law. Before that he attended Swarthmore College earning his Bachelors in Arts, English Language, and Literature/Letters while also graduating with honors.

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How White Shark Media emerged to be a Leading Digital Marketing Agency in North America



White Shark Media is an established digital marketing agency. The company has been praised severally for delivering online marketing solutions based on demands of its clients. The solutions usually target medium-sized as well as small businesses. Gary Garth heads White Shark Media as the CEO. The company is also one of the rapidly growing digital agencies within the Northern American region. This advancement is attributed to the company’s search marketing campaigns.


White Shark Media has overseen the growth of many American companies. These companies use the digital agency’s proprietary marketing tools as well online marketing approaches. Gary Garth ensures that the company tracks the marketing efforts of clients in detail. The company’s employees use proprietary reporting software and Google Analytics integration to track the marketing efforts. They also use competitive intelligence and keyword-level call tracking in the process.



In 2011, a digital agency was founded to focus on delivering world-class marketing solutions to clients. Three Danish entrepreneurs, who are the brains behind the company, decided to name it White Shark Media. The entrepreneurs have extensive experience in offline and online marketing. They targeted the emerging SMB market that serves US citizens and Latin Americans. Their innovation was focused on providing clients with outstanding services. White Shark Media’s offices are usually open from 8:30 A.M to 6:30 P.M during the official working days.


The founders structured White Shark Media to cover both domestic and offshore presence. They also enlisted the help of experienced marketing experts who currently serve as the company’s professional team. White Shark is among the 29 digital agencies that are premier SMB partners of Google AdWords within the United States. The company comprises of more than 150 employees in three different countries. Its services cover Bing Ads, Google Analytics, Display Advertising and AdWords search.


Google and Microsoft Affiliation


In 2012, White Shark Media was invited to the Google headquarters. During the meeting, White Shark Media was assigned a support team to monitor the agency’s growth as well as clients’ needs. The agency was awarded a Premier SMB Partnership in 2014. White Shark Media also partnered with Microsoft. The partnership focused on developing Microsoft’s Bing Ads Authorized Reseller program.


About the Premier Partner Program


The Premier Partner Program covers few digital marketing agencies. The agencies must also meet training and eligibility requirements set by Google. The program allows clients to benefit from the AdWords expertise of the selected agencies. It targets medium-sized and small businesses that lack the resources for handling advertising campaigns. White Shark Media has amassed over $35 million in revenue. It has also managed over 39,000 ads and sent over 300,000 reports. The company’s professional team has responded to 88 emails. Over 69 AdWords certified individuals work with the firm.

Todd Lubar: Born for Real Estate


Real Estate is something everyone thinks is easy. In reality, there’s a lot of moving parts to successfully operating a real estate-related business. For Todd Lubar, real estate is where he belongs. Mr. Lubar is very passionate about every facet of the industry and helping others.

Academically, he’s always loved finance. Needless to say, the two go hand in hand. Shortly after graduation, Lubar joined Crestar Mortgage Corporation. He started out as a loan originator. He quickly became an expert on conservative mortgage banking. This interest in mortgage banking continues to this day.

In 1999, Lubar left Crestar Mortgage for an equity position at Legacy Financial Group. He accepted the higher-ranking position for the expanding lending capabilities. Part of his love for real estate and finance is the mortgage banking aspect. At Legacy Financial, he brokered loans to outside investors and operated as a direct mortgage bank.

According to Hackronym, after deciding he’s learned all he needed, he founded Legendary Properties, LLC. The residential development company became one of the top companies in the country shortly after its founding in 2002. Lubar’s knack for buying, rehabilitating, and selling hundreds of properties made his company very profitable.

They purchased all types of properties, from single-family households to multi-family structures. Through the years leading to Legendary Properties’ founding, Lubar developed countless relationships with building trade professionals. This massive network of experienced real estate agents, CPA’s, financial planners, and insurance agents allows Legendary Properties to produce quality properties in a timely manner.

In 2003, Lubar founded Charter Funding, a First Magnus Financial Corporation subsidiary. First Magnus is one of the country’s largest privately held mortgage companies. With this affiliation, Lubar was able to expand his business. First Magnus gave him and his company access to an array of beneficial products and programs.

Of course, Todd Lubar’s love for mortgage banking again inspired another company. After succeeding with Legendary Properties, Lubar founded Legendary Financial LLC. He noticed an underserved market; lending to individuals and companies. To date, Lubar has handled more than 7,000 transactions.

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