Desiree Perez Helps Jay-Z Turn Tidal in the Right Direction


Music streaming has become the mainstream in the music industry today. Everything is becoming digital and with that happening, if you are in the music streaming industry, then you have some heavy competition. Tidal has shared its struggles. The owner, Jay-Z may know a great deal about the rapper world, he is finding the business world can be much more daunting.

For over 20 years, Desiree Perez has been a close and trusted associate of Jay-Z. Her rep inside the entertainment industry as well as on the streets is that she is a fierce negotiator and can crunch the numbers to keep business on the up and up. She has a long track record with the company SC Enterprises, married to Juan Perez, also known as “OG”, who runs Roc Nation Sports.

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Tidal has landed some exclusive albums by co-owners Kayne West, Beyonce, T.I. and Rihanna. This has put the company in the right position to continue to climb. The Tidal app has risen in popularity as iTunes reported its highest point since Kayne dropped a work in progress exclusive and TLOP. Reports of over a million trial memberships occurred since the end of February.

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Desiree Perez reputation exceeds her as she has negotiated Beyonce Formation Stadium Tour and also aided Rihanna deal with Samsung. She is considered the “BOSS” and is a force to be reckoned with. She’s helped Tidal slowly turn around by targeting young music consumers and corporate investors. Tidal is operating on a tight budget since the company is in debt, but with Perez’s help, it can only go up from here. Tidal focuses on what is coming up next and what is new in the music world. Jay-Z taste hasn’t faltered with his incredible taste with new and current music and his bond with music relationships.  For more updates, click on

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Adam Milstein: Ready To Teach; Ready To Learn


 Working hard to assist in instilling self pride in the Jewish Community for their history and their accomplishments, Adam Milstein’s foundation which goes by the name of The Adam and Gila Milstein Family Foundation has taken it upon itself to fund the “Inspired By Israel” Video Contest. The contest is currently in the ten day voting process which is open to the public for the everyman to have a chance to take an opinion on. With a grand total of over 80 contestants happily joining in on the video contest to pursue a spot in the top ten and receive the first place grand prize of $8,000, as well as the other cash prizes that follow which add up to a gross total of $20,000.

Adam Milstein is one of the co founders of The Adam and Gila Milstein Family Foundation. He has also achieved a place as the National Chairman of the national expansion sect of the Israeli-American Council which he is also responsible for being a co founder of. Having achieved his Bachelor of Science from the Technion Israel Institute of Technology back in 1978 in the area of Industrial and business Management and then later moving on to another institute three years later.

Participating in the University of Southern California Marshall School of Business where he achieved his Master of Business Administration in the field of Entrepreneurship, Adam Milstein made a life out of his degree when he exited his college years with a determination for success in his future and soon became inspired to start up his own businesses.

Before gaining widespread notoriety for his own company creations, Adam put his nose to the grindstone and took up a number of positions in his area of interest in order to gain as much knowledge as he could possibly hold. Eager to learn from his peers, his passion for understanding and helping others led him to become a vital part of many teams such as Liberty West Inc., Israel on Campus Coalition, Hasbara Fellowships, StandWithUs, the IAC, AIPAC, and Hager Pacific, building connections that helped him succeed.

The 100,000 mile Journey Doug Levitt took to understand the human condition


Doug Levitt is a 44-year-old American musician, best known for his album, the Greyhound Diaries. He started his journey to stardom in the DC public school system before he proceeded to the London School of Economics where he studied International Relations. It was during his time as an undergraduate student that his father committed suicide. The event was a turning point in his life because it made him want to understand more about the human condition. He worked for some time as a foreign correspondent CNN and other media houses where he mainly reported from war-torn countries.


He at some point decided that he needed to quit work and start on his project whose aim was to understand the human condition. At the beginning of the journey, he just wanted to interact with the side of society that many people do not pay a lot of attention. He headed to the bus stop and boarded a Greyhound Bus. He knew that these are the buses that individuals who have experienced the underbelly of the society board and he wanted to share their experiences.


In the past decade, Doug Levitt has traveled more than 100,000 miles. During these journeys, he has met and interacted with people that were just released from correctional facilities, such as the neo-Nazi who told him all sorts of stories about the prisons system. He has also interacted with people from war-torn places such as Iran and Rwanda. All these are the experiences that inspired him to write the Greyhound Diaries Album.


Doug says that losing a father at a tender age of 16, and to a suicide of all the causes was an event that transformed his outlook on things. He has worked with producers such as David Henry on his album. Besides the music, David has also worked on a lot of photography throughout his project. He captured more than 20,000 images of people in their natural, unpretentious surroundings and showed them at the Kennedy Center and the Southern Poverty Law Center among other places. His experiences and the beautiful art that has come out of them are inspiring.

Joyous Christmas Hacks



Decorate the dinner table during the holidays with cute Christmas trees that you can make yourself. You need twine, magazine paper and clear tape. Roll the magazine paper to a cone shape, taping the edges together. Cut the base of the cone so that it’s flat. Make a small slit at the bottom of the cone. Put the twine through the small slit, wrapping the twine around the cone until you get to the top. Use a hot glue gun along the entire cone so that the twine stays in the shape of the cone. Try not to glue it onto the paper because it won’t come off. When it’s dry, take the cone off to set it up on the table. You can add decorations to the tree if you want to make it fun.


You’ve probably received festive socks as a gift at some point. If you don’t wear your socks, they could be used as cup warmers. Cut the sock in half, flip it inside out, and sew the end closed before you flip it back out and put it over a jar or a cup. Instead of using boring napkins, turn them into fun Christmas trees. Find the corner of the napkin with all of the loose folds. Fold the first corner up to almost the top of the napkin. Keep folding the corners in this manner until you get to the bottom. Turn the napkin over, folding the top down to create a triangle. Make a cone shape by folding the other sides. When you finish, it should look like a small tree.

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The Rise of Andrea McWilliams


takes to make her job a success. Her hard work has been seen in a couple of media shows including; USA Today, CNN, Newsweek and FOX News which has also named her among the best political strategist and fundraiser.

Furthermore, Andrea McWilliams is a recipient of Profiles in Power of the Austin Business Journal and also a beneficiary of the Texas Women’s Chamber of Commerce. She is also a woman who has been awarded due to her great work. Some of these awards are; the Austin Under 40, the style setter award of Austin Fashion Week and woman of Distinction from the Girl Scouts of Central Texas.

She is currently the co-founder of McWilliams. It is an organization that provides governmental services. Andrea McWilliams does not only deal with political matters but also charity work, she is a philanthropist who has done excellent work for the society. Moreover she also serves as a board member of a number of charitable organizations such as Austin Children in Crisis, Rise Across Texas Challenge and HeartGift among others.

Andrea is also part of the KillCancer as well as the Susan G. Komen Breast Cancer Foundation. They both have the objective of ending cancer. She is also an advisor to young women. She was the head of the Ballet Fete under the Austin’s Largest philanthropy effort.

Andrea McWilliams’s other charity work was participating as a co-chair at the Marathon Kids Gala and the leader of Art at the University of Texas. Her latest position is at the PAC Board of Ryan a global tax services firm that keeps excelling in its programs.

Desiree Perez Provides Guidance for Jay-Z


The best thing about having a music streaming business is the convenience of having access to all of your music in the cloud. This is one of the better ways for people to access the music that they love. Desiree Perez and Jay- Z have been working on a wonderful plan to entice all of those that are trying to change the way that consumers are accessing music with the Tidal website. This is one of the best new websites for people that have been trying to get access to the exclusive music that is available.

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Desiree Perez is giving people something to think about. She is willing to help Jay-Z bring in more customers by any means necessary. Her passion is felt in the music industry because she has been connecting the dots to some major contracts. She is helping celebrities like Rhianna with endorsement contracts with Samsung. She is helping Jay-Z crunch numbers and build a better audience with Tidal streaming. Her influence is felt in many different ways. It appears that she is one of the people inside of the Circle of Influence for Jay-Z. Many people do not know about this, but Mr. Carter has several people that he depends on for guidance. Desiree Perez is one of these people. She has been instrumental in helping him change the direction that his company is going on. The help has been needed since Jay-Z took over the company, but Desiree Perez is a recent addition to Tidal. She has been involved in things for Roc Nation Sports, but her time with Tidal is new.

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Perez is someone that is taking the world by storm. She has been able to help Jay-Z discover how to find balance. She has helped him change the perception of Tidal with customers.  Follow Dez on her page.

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Figuring Out What Needs To Be Changed For Reputation


Online reputation management involves a lot of observation, research, diagnosis and many other factors. This is to help people decide which direction they could take. For people that have a positive reputation, it is going to be easier for them to find a solution that will bring them back from negative press. This is why being proactive with online reputation is very important. However, for those that are under attack, there are certain things that need to be changed in order to break free from the reputation attack. It is important to be able to know what is relevant or not.

With an online presence, there are times when one is going to find a lot of mentions about the individual or his company that are actually not relevant to him. There are also many social media accounts that have mentions that are not relevant to the person. The most important thing to do is hide all of those mentions that are not relevant to the company. However, these mentions are rather recurring and one would have to get rid of them over and over again. For this reason, there are other options to taking care of the mention.

One thing that the user could do is set his filters. The filters will block all of the mentions that have very little if anything to do with the client from appearing on his feed. This is very important because there are times when one makes friends with someone on social media, everything they do will show up on the feed. Often times, the friend is involved with something that one wouldn’t want showing up on his feed. For one thing, something could make the person look like he is associated with something that he is not. One thing that is important is making sure that there is an image that is conducive to the success of his business.


Yanni Hufnagel Deserves Own Program, Here’s Why


Yanni Hufnagel deserves his own Division I college program. The Jewish assistant coach at the University of Nevada, Reno, is in his early 30s and has already proven his recruiting skills. If put in charge of an entire Division I program, he could turn it into a powerhouse. Let’s look at what he has done already.


As the assistant coach and top recruiter for UC Berkeley, he put together one of the country’s best back courts with recruits like 2016 NBA Draft picks Jaylen Brown and Tyrone Wallace.


In 2014 at Vanderbilt, Yanni Hufnagel recruited Wade Baldwin IV and Matthew Fisher-Davis. This led to an all-time high in three-point percentage for the Nashville University. Each player was also drafted into the NBA, by the Memphis grizzlies and the Golden State Warriors respectively.


In four years at Harvard University, Yanni Hufnagel coached Jeremy Lin and led the school to a 79-24 record. He was able to recruit an Ivy League championship caliber roster despite the fact that Harvard does not award athletic scholarships nor does the Ivy League school reduce its academic prerequisites for athletes. He was named assistant coach most likely to succeed because of recruiting skills in a CBS Sports poll after a 2011 season that achieved a school record 26 wins and saw Harvard nationally ranked for the first time in its history.


As a graduate assistant at Oklahoma, Yanni Hufnagel was instrumental in Blake Griffin’s development into an NBA star. It is at Oklahoma where he would sharpen his recruiting skills.


Yanni Hufnagel would be able to hire a fleet of assistant coaches and train them how to recruit. He would also put his incredibly effective basketball mind to work on the court. His program would undoubtedly take off and he would rise to basketball stardom despite the fact he was cut from his high school varsity basketball team in Scarsdale, New York.


Goettl Merging With Las Vegas Air Conditioning Company


If you live in the Las Vegas area, you know that air conditioning is a necessary thing to stay cool in those long and hot summers. Las Vegas Air and Goettl Air Conditioning are merging to diversify their skills and create more services for customers and they also gained 20 new employees. One of the new services that will included is plumbing. Goettl will no doubt be successful in the Las Vegas area due to their vast experience in extremely harsh weather conditions in the Southwestern parts of the United States. They plan on continuing to expand in Nevada.

Ken Goodrich, the CEO and President of Goettle Air Conditioning is an active member in his community and has given a lot people in need of help. He even started his own foundation called J. Duncan Goodrich Air Conditioning Technology Endowment. His charity gives veterans and students scholarships to attend HVAC classes. They also donate free air conditioners to schools that were robbed and vandalized. The Las Vegas branch of Goettl Air Conditioning reopened their offices in 2016.

Goettl Air Conditioning opened its doors in Phoenix, Arizona after the Goettl brothers moved there from Mansfield, Ohio to seek better opportunities during the Great Depression. At that point the company was born (in 1939) and became internationally known as a pioneer in the business.

Today their grandchildren have carried on the family business with pride and only provide exceptional customer service. They offer only the highest quality heating equipment and AC, and a full range of replacement, repair, and maintenance services.


Three Marketing Experts are Leading White Shark Media to the Top of the Digital Marketing Industry


Small and medium online businesses need advertising and marketing to bring their company into their prospective customers’ view, and this is where White Shark Media excels. Physically located in Miami, FL, White Shark Media is a premier, hand-picked Adwords partner that specializes in SEM, SEO, PPC, and online management for your online business.


White Shark Media, or WSM, is only six years old, yet in that short time, it has become one of the leading digital marketing companies, and it continues to grow. WSM has been recognized as one of the fastest growing digital marketing companies in the U.S., and they have helped thousands of businesses grow and increase their brand with their superior and attentive customer service.


This amazing online marketing company was founded in 2011 by three Danish experts in advertising and marketing. They each had phenomenal experience in both online and brick and mortar marketing. They agreed that a World Class experience and phenomenal customer service would be their trademark with WSM. WSM combines professional marketing tactics and tools with their technological expertise and unique customer service to produce their leading position in the industry.


Gary Garth, Alexander Nygart, and Andrew Lolt have turned digital marketing into a growing success with their premier attitude in business. Garth, who is CEO, explains that they are committed to their clients’ continued success in all areas of their businesses. The cost-effective flat fee for all of the innovative solutions involves no contracts and will stay in effect.


The field of digital marketing is expanding and is extremely competitive, but the WSM co-owners are totally up for the challenge. They are not going to slow down and expect to double in size with their high-tech, on-point approach. WSM is the answer for the online marketing for your business.

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