In today’s society, it is all about fitting in with current fashion and beauty trends. Appearance has become a way of conforming and fitting in but the artist and entrepreneur Doe Deere, founder of Lime Crime Cosmetics and more recently the jewelry company Poppy Angeloff, is creating her own movement to challenge that philosophy. Deere believes in using clothing and makeup as a way of expressing your inward self and showing it off with confidence!
In her newest line, Poppy Angeloff, Deere pursued the look and feel of the Victorian era with bold colors. Filled with inspiration from family heirlooms, she spent months devoted to research to create high-quality Victorian jewelry that people will want to pass down for centuries to come. Deere wanted to create pieces that hold significance, symbolism, and character without compromising quality craftsmanship; pieces that even Deere will hand-down to her daughter one day.
Dinner at the parents’ house, which used to be our house. Can you tell? 😂 I’m kinda missing this banana leaf wallpaper, in fact I’m thinking of reprising it in our current house. Should we do it?? @ Los Angeles, California — in Los Angeles, CA https://t.co/mGLXqPfWl1
— Doe Deere (@doedeere) November 27, 2018
Doe Deere does not shy away from a challenge and knows what it means to incredibly work hard for her passions. A portion of her teenage years spent living in shelters with her mother and sister was where she learned that building a community was crucial for success. She wants people to feel courageous and fully express themselves which is the goal behind her cosmetic line, Lime Crime Cosmetics. Starting in her and her husband’s small New York apartment, she created the extremely successful Lime Crime Cosmetics on a risky gamble. Bold, vibrant, and lively were not a part of current trends but Deere believed she could help people look at fashion as a form of art and expression. The focus of all her products is on the customer. She wants everyone to feel utterly unapologetic in expressing themselves through her vibrant makeup and jewelry.
Upon receiving hundreds of appreciation letters from customers, Deere is continuing to stick to her goal in creating colorful and unique statement pieces. Her success is contributed to pursuing her passions, putting herself in the shoes of her customers, and taking risks on the unknown. Through her hard-work, Doe Deere is making fashion and beauty fun again through emphasizing self-expression and confidence.